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Mentholatum appoints media agency

Mentholatum has appointed Havas Media as its media agency of record with effect from March 2015. The appointment is for the Singapore market and is for a period of two years.

Havas Media has confirmed the win to Marketing. The win comes following a review of the agency’s full strategic planning, integrated media planning and buying, specialised digital services and content creation capabilities.

“We are delighted to expand our portfolio into the FMCG sector and are proud to be part of the client’s plans to springboard their digital, content and media plans in the coming year.  We look forward to creating exciting campaigns together with Mentholatum in the coming months,” said Jacqui Lim (pictured), MD & head of front office – Singapore & Malaysia.

Under the Mentholatum family are brands such as Hada Labo, Acnes, Oxy and Sunplay. The account was previously with ZenithOptimedia.

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