MediaVest partners with Millennial Media

MediaVest has partnered with mobile ad firm Millennial Media to provide data and technology assets to its clients.

MediaVest will use Millennial Media’s proprietary data to beta-test new mobile advertising technologies and utilise Millennial Media’s “Audience Insight” reports for insight into their mobile campaigns.

MediaVest clients will also have access to the full data suite on the Millennial Media advertising platform and as new technology solutions are founded, MediaVest clients will serve as alpha and beta partners to provide feedback and the evolution of products.

“The rich data available in mobile will help us to achieve greater insights and results for our clients,” Amanda Richman, president of digital, MediaVest said.

She added that by leveraging Millennial Media’s data sets, MediaVest is able to “accelerate and validate the reach, engagement and ROI of mobile.”

Some of MediaVest current clients include The Coca-Cola Company, Comcast, Mondelez, Microsoft, Procter & Gamble and others.

Read More News

in China by


该公司赢得的新客户包括阿里云(阿里巴巴云计算业务)、亚瑟士(Asics)、卡梅隆——佩斯集团(Cameron Pace Group)、美联航(United Airlines)、惠氏(Wyeth)等。..


Leave a Reply

You must be logged in to post a comment.