MediaVest has partnered with mobile ad firm Millennial Media to provide data and technology assets to its clients.
MediaVest will use Millennial Media’s proprietary data to beta-test new mobile advertising technologies and utilise Millennial Media’s “Audience Insight” reports for insight into their mobile campaigns.
MediaVest clients will also have access to the full data suite on the Millennial Media advertising platform and as new technology solutions are founded, MediaVest clients will serve as alpha and beta partners to provide feedback and the evolution of products.
“The rich data available in mobile will help us to achieve greater insights and results for our clients,” Amanda Richman, president of digital, MediaVest said.
She added that by leveraging Millennial Media’s data sets, MediaVest is able to “accelerate and validate the reach, engagement and ROI of mobile.”
Some of MediaVest current clients include The Coca-Cola Company, Comcast, Mondelez, Microsoft, Procter & Gamble and others.