Mediacorp's The Laurels 2015 unveils finalists

The Laurels 2015 - Your Favourite Ads has unveiled 20 finalists, with five finalists each vying for the Favourite TV Commercial, Favourite Radio Commercial, Favourite Print Ad and Favourite Outdoor Campaign award.The Laurels is organised by Mediacorp and recognises Singapore’s favourite advertisements. The event celebrates the works of advertisers, media and creative agencies in the media industry. Each year, local audiences vote for their favourite TV and radio commercials (previously known as Viewers’ Choice and Listeners’ Choice) showing support for the creative talents behind the famous works.Frances Koh, vice president trade marketing & communications, MediaCorp said this year, the jury received a 30% increase in the number of entries.“This attests to the efforts of our creative industry with incredible talents to continuously push the envelope in terms of creativity. These finalists also represent marketing at its best and how MediaCorp platforms can help brands to effectively reach out to their target audience,” he added.These are the finalists for the Public Voting Awards - Your Favourite Ads:Favourite Television Commercial FinalistsT1 Breeze / Unilever: SmileyT2 McDonald’s: Better Mornings with Wholegrain MuffinsT3 National Council on Problem Gambling: Kick The HabitT4 Pokka: Pokka Gabu GabuT5 United Overseas Bank: CarouselFavourite Radio Commercial FinalistsR1 IKEA / Ikano: IKEA CatalogueR2 IKEA / Ikano: IKEA Christmas Gift IdeasR3 Levi’s / Jay Gee Melwani Group: Stretch Your Dollar GSS 2014R4 Sentosa / Sentosa Development Corporation: The State of Fun - ManifestoR5 Tripartite Alliance for Fair Employment Practices: Gossip - PregnantFavourite Print Ad FinalistsP1 Breast Cancer Foundation: Logos Against Breast Cancer - FacebookP2 IKEA / Ikano: IKEA Catalogue – Eternal Battery LifeP3 IKEA / Ikano: IKEA Easy Home RenewalP4 Scoot: Spot The CodeP5 Tripartite Alliance for Fair Employment Practices: Employability of Older Workers – Fish & Co.Favourite Outdoor Campaign FinalistsO1 NTUC Income: VivoCare 100O2 Overseas-Chinese Banking Corporation: OCBC FRANKO3 Shell / Shell Eastern Petroleum: Shell Project PowerO4 Singapore Kindness Movement: A Nation of Kindness Starts with OneO5 Singapore Kindness Movement: See RedPublic voting for the four Your Favourite Ads categories will take place from 1 to 28 March 2015 at The Laurels website and MediaCorp The Laurels Facebook page and on the Toggle Now mobile app. Voters can also win the top prize of SG$10,000 cash, five SG$1,000 cash and ten SG$500 cash prizes.The results for both the Public Voting Awards – Your Favourite Ads and the Professional Awards will be announced at the Awards Show on Thursday, 16 April 2015.For more information, visit mediacorp.sg/thelaurels