Mediacorp ties up with Netflix to take local content global

Traditional broadcast company Mediacorp is partnering up with online video streaming giant Netflix to take local content global. The two have announced a streaming service that will bring locally produced TV series to its members around the world from early 2017.The agreement brings over 20 popular Chinese TV series made in Singapore, including classics like The Little Nyonya and The Golden Path, and more recent dramas such as The Dream Job and The Truth Seekers to Netflix. The service has more than 86 million members in over 190 countries around the world.CheeK, Mediacorp’s chief content officer, said: “We are delighted to have this opportunity to showcase our local dramas to a global audience on Netflix, and give them a taste of made-in-Singapore content. We hope to cultivate more discerning fans beyond our shores, who are looking for high-quality Asian content. Mediacorp produces some 1,600 hours of entertainment content in four languages a year. We’re excited about making more of this available to a wider audience on Netflix.”“Netflix’s content library is growing every day and we are excited to be adding homegrown dramas by Mediacorp to the service. These popular local shows will now find new audiences all over the world, truly making Netflix a service that has something for everyone,” said Jessica Lee, VP of communications, Netflix Asia.