Mediacorp relinquishes ownership of live entertainment arm VizPro International

Mediacorp has transferred its events arm for live entertainment Mediacorp VizPro International's assets to Media International. Media International is wholly owned by Thang Teck Jong, executive chairman of lifestyle brand management company Travelite Holdings. The transfer of VizPro assets to Media International will include the VizPro brand, website and social media assets.After the transfer, Media International will rebrand itself as VizPro Media International. The new VizPro Media International will also be headed by CEO Alvin Chen, and will not affiliated to Mediacorp. Upon the official transfer, VizPro Media International has now entered into an agreement with Mediacorp, making Mediacorp the preferred partner in promoting its shows.Irene Lim, chief customer officer, Mediacorp said, “We look forward to collaborating with the new company and other industry partners as they bring powerful live moments to audiences here. Our multiplatform solutions offer show promoters innovative ways to connect with fans across ages and interests.”Recently, Mediacorp has been inking new partnerships to grow and reach new audiences. GroupM’s advanced programmatic arm Xaxis partnered Mediacorp’s digital entertainment service Toggle in June to allow brands to reach new audiences. The partnership will enable Xaxis’ clients to tap into 17% of Toggle unique video viewers who are catching up their favourite television shows on Smart TV at their own convenience.[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimagining new ways for their marketing to become more customer focused, agile and interactive. Check out the agenda and book your seats today.](Photo courtesy: 123RF)