Mediacorp has expanded Oliver Chong’s role to include communications as he takes up the role of head of marketing and communications. Mediacorp spokesperson Karen Yew has confirmed the appointment to Marketing.
Chong (pictured) joined the Singapore media company last August as head of consumer marketing, and has been reporting to CEO Tham Loke Kheng. The company has since integrated its marketing and communications talent from across the company into one team, reporting to Chong. Mediacorp had also previously shared that one of Chong’s immediate priorities would be to create a coherent marketing strategy to unify the branding of Mediacorp, and its wide range of properties and assets to consumers.
During his appointment at Mediacorp, Chong said “Mediacorp is a brand many of us have grown up with, and it continues to reinvent itself and surprise consumers. I’m looking forward to being part of Mediacorp’s newly-created marketing organisation and working with its business units and content creators to increase brand love and customer loyalty.”
Prior to working at Mediacorp, Chong was vice president, brand experience at StarHub, responsible for the telco’s branding, loyalty marketing and marketing communications. He was with the company for 18 years. Chong also served as president of Singapore Advertisers Association, a role he relinquished after joining Mediacorp.
Since joining Mediacorp, Chong has been credited with driving a number of high-impact campaigns for Mediacorp IPs SPOP, MasterChef and Let’s Celebrate 2019, deepening audience and client engagement for the three tent poles. The company said MasterChef Singapore Season 1 drew close to 900,000 viewers tuning into the entire eight-episode reality show. This made it the most watched local variety series on Channel 5 since the new audience measurement system, SG-TAM was introduced. It also generated some 400,000 video views and drew over 100,000 unique viewers on Toggle.
More than 1.7 million viewers also tuned in to SPOP Sing!, a 10-episode show launched to uncover fresh local voices and provide a platform for these budding artistes to showcase their talents. It has received close to 1 million video views on Toggle. Mediacorp also recently shared that Let’s Celebrate 2019 recorded close to 770,000 viewers making it the most-watched countdown show on Channel 5 and the second-highest single variety programme in 2018, after the National Day Parade. The show was also live-simulcast on Toggle and combined with its catch-up views, generated over 61,000 video views and around 25,000 unique viewers as at 1 January 2019.
Currently, Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA) and Toggle, its digital video platform. It produces over 1500 hours of original entertainment video content annually.