Mediacorp OOH signs partnership with Trans-cab Singapore

Mediacorp OOH Media has partnered with Trans-cab Services to offer taxi advertising exclusively, adding variety to its outdoor advertising platforms. The partnership sees AXA Singapore as the first client to utilise the new platform.AXA’s “Born to Protect” campaign is a global corporate brand campaign to increase brand preference by showcasing AXA’s brand promise and unique vision of protection: to protect people before, during and after a crisis. The campaign was first introduced in Asia in Hong Kong, Singapore and Japan in 2014.Three taxi models will be available for advertisers to choose from such as Chevrolet Epica, Renault Latitude and Toyota Wish. Advertising options include full taxi wraps which will be made available for advertisers.“An expanded inventory means more touch points for brands to connect with their audiences on their outdoor journeys. Leveraging taxis, Mediacorp OOH Media aims to target optimal reach on the roads. Now, we can provide even better integrated outdoor solutions for our clients,” Henry Goh, head of Mediacorp OOH Media said.“We are very excited to work with Mediacorp OOH Media to bring advertising along the streets. We believe that OOH Media’s experience and expertise will uplift our taxi advertising business,” Teo Kiang Ang, chairman of Trans-cab said.