Mediacorp will integrate two of its English language channels, 5 and okto, making Channel 5 the definitive English-language channel for families in Singapore. From 1 May 2019, Channel 5 will combine the best of both channels with new content and fresh formats to cater to every member of the family.
Mediacorp said it will continue to have a strong focus on kids’ content to meet the needs of a new generation. It added that the okto brand, loved by kids and trusted by parents, will continue to have a robust presence on Mediacorp’s digital entertainment service Toggle, a child-friendly and brand-safe environment. The channel’s kids’ content will find a new home with a wider reach on Channel 5 to form an integral part of Mediacorp’s family offerings.
Sapna Angural, head of, English Audience, Mediacorp said: “Mediacorp is home to content that brings Singaporean families together. Our audiences straddle between the online and offline worlds and for us, this means consistently delivering high-quality content for the whole family, on television and digitally.”
Mediacorp’s sports programming will be carried across platforms. For major sporting events such as the Olympics, the World Cup and the SEA Games, audiences will continue to enjoy coverage and programme highlights on television and Toggle. Selected finals of national school games like Football, Rugby, Floorball, Badminton and Basketball will continue to be streamed on Toggle.
“We offer the most trusted environments for kids’ content and defining moments in sports,” said Irene Lim, chief customer officer at Mediacorp. “Audiences are at the heart of everything we do in Mediacorp.