MediaCom brings on board chief product officer for APAC

MediaCom has appointed Josh Gallagher (pictured) to the newly created role of chief product officer APAC. His role is effective in October and will see him report directly to Mark Heap, CEO APAC.In his new role, he will be tasked with driving the reputation and development of MediaCom’s product with particular attention on content, digital and data strategy. This includes pioneering the development of a holistic strategic offering within MediaCom’s Systems Planning framework. In addition, he will be responsible for internal capabilities in content, digital, strategy, data and technology disciplines, the statement read.Gallagher will also work closely with regional client leaders and local market leadership across 16 APAC markets, and be part of the MediaCom APAC leadership team.Prior to the move, Gallagher was chief strategy officer APAC at Havas Group, where he was in charge of the agency’s media and creative strategic product across Asia Pacific. Prior to a relocation to Singapore in 2014, Gallagher worked in Australia in an array of senior strategy and digital roles for UM, Zenith and Kruse Digital. His career spans more than 15 years.In a statement, Mark Heap, CEO APAC said this was a really challenging role to fill as it touches many areas from technology to data, to creative and content. Gallagher was the outstanding candidate from a strong shortlist.“We met several people who were excellent in one or two areas but Gallagher excelled as he has the experience, intellect and ability to work across many areas. I particularly like the experience he’s had in creative strategy and how he understands brands and how to drive growth. That’s ultimately what we are here to do,” Heap added.“Along with the great teams across the region, I look forward to the opportunity to become a real binding force with clients as they increasingly look to be more outcomes-focused with their marketing effort,” Gallagher said.