MediaCom APAC hires trading head

MediaCom APAC has appointed Matthew Wigham as head of trading for the region.Wigham will be responsible for MediaCom’s overall trading performance as well as drive further advancement of MediaCom’s trading products and services.He will work closely with regional and in-market trading, negotiation and tactical planning teams across GroupM Trading and MediaCom.Wigham will be based in Singapore and will be reporting into Mark Heap, MediaCom CEO, APAC and Andrew Meaden, GroupM head of trading, APAC.Prior to joining MediaCom, Wigham (pictured) was UK head of investment for the OMD group, working across OMD UK and MG OMD. Wigham joined OMD UK back in 1998 rising through the ranks to become deputy head of TV before switching to MG OMD as broadcast director in 2008.Heap  said that the “appointment is a key strategic investment for MediaCom Asia Pacific.”“As we have grown and the industry has become more complex, it's important we can clearly explain our trading approaches and help our clients understand what value is being achieved on their behalf.  This is an area MediaCom has always taken very seriously, and Matt, with the support of the rest of the MediaCom and GroupM Trading teams, will ensure that the commitments we make to our clients are delivered," Heap said.