Marketing is proud to announce that a winner has been selected for our Media Report 2019 benchmarking survey prize draw and will get the iPad we’re giving away.
Ellen Chan, director of marketing at Simmons Bedding & Furniture (HK) Limited is the proud recipient of the seventh-generation iPad Wi-Fi with 32GB. Fitting for the holidays.
The winner was chosen using a random name picker program from all the participants in this year’s survey. A previous winner had been chosen but due to a lack of response from the individual after several days, a new winner was chosen by the program.
Asked for comment regarding the media report, Chan said, “Any media channels that could reach our target markets at the right moment are important. We evaluate based on our business objectives and expected results. As a marketer, I wanted to contribute and share my views.”
Chan gave her own opinion on the current state of media, saying, “Don’t just go digital because everyone else is going digital. Step back and think about who you want to reach and what you want to achieve.”