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Media Prima to boost Sarawak’s content and media services via SV News tie-up

Media Prima has partnered with Sarawak-based news publisher SV News to embark on a strategic collaboration to enhance media services and content in Sarawak. The collaboration involves SV News’ publications Suara Sarawak and New Sarawak Tribune and will leverage Media Prima’s integrated media platforms for mass reach and experience in news publishing, education content, broadcasting operations, content creation and digital consulting.

The overall areas of collaboration will include human capital development, technical know-how, news production, content exchange, marketing and distribution of education content for primary and secondary students, as well as marketing and promotion of Sarawak local and international events. Both parties have already partnered on various activities including the distribution of Berita Harian‘s education content – BH Didik, BH Minda, and BH Skor, in Suara Sarawak, and New Straits Times‘ education content, NST School Times, in New Sarawak Tribune.

Kamal Khalid (pictured), group MD of Media Prima, said its various media platforms will be the ideal outlets for Sarawak’s culturally diverse talents and content to reach the rest of the country.

“Media Prima is honoured to be working as a strategic partner with SV News to produce and deliver quality media services and content. We are confident that this collaboration will be mutually beneficial for both parties, and most importantly, to the people of Sarawak,” he added.

Among Media Prima’s recent activities in Sarawak this year include Media Prima Digital’s eSports campus tournament in September, as well as TV3’s live cross-over of Malaysia Hari Ini during the Malaysia Day celebrations. Separately, the media company announced recently that it is embarking on the next phase of its business transformation exercise. The group added it will ensure that all affected employees will receive a fair and equitable compensation package governed by the law, and respective union requirements which will be  paid in full upon the fulfilment of all legal requirements.

Media Prima also said it will work closely with union officers on the execution of the business transformation plan, to ensure the process is transparent and all obligations to affected employees are given the utmost priority.

The unions are National Union of Journalists NSTP Branch, National Union of Newspaper Workers NSTP Branch, Kesatuan Sekerja Kakitangan Sistem Televisyen Malaysia, and Kesatuan Eksekutif Sistem Televisyen Malaysia. According to Media Prima, all parties have reached an understanding that a fair and equitable compensation governed by the law and the respective union Collective Agreements will be adhered to.

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Media Prima sees 19% dip in traditional ad revenue amidst growth in commerce
Media Prima names Iskandar Mizal group executive director

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