Media Prima Radio Networks (MPRN) has joined Waze for Broadcasters, a navigation app powered by Waze, to provide Malaysian drivers with real-time traffic information.
Listeners of MPRN's networks - Fly FM, Hot FM, One FM and Kool FM - will be the first to know about breaking news from the roads and its anchors will be the first to report on the conditions affecting listeners. According to MPRN, Waze Complete Traffic Intelligence offers a combination of historical and live traffic information directly from the source, which in this case, is Malaysian drivers.
Seelan Paul, chief executive officer of MPRN, said, "Our listeners rely on us to provide the most accurate, up-to-the-minute information on construction, marathons, floods, traffic or anything else that can cause delays in major roads during rush hour across Malaysia."
Paul added, "Waze for Broadcasters allows us to use citizen journalism to surface valuable insights we haven’t had access to previously, to gain a deeper understanding of real-time conditions affecting drivers every day."
Mona Weng, Waze APAC lead, said, "Waze was founded on the belief that we can outsmart traffic together. Our tools & data will power MPRN’s traffic reports with real-time alerts of traffic, road closures & other incidents that may impact a commute."