Media OutReach expands into Singapore

Media OutReach has expanded its business in the region with the opening of a new office in Singapore and signing of AsiaOne as a strategic content partner.Jennifer Kok, founder and managing director at Media OutReach said that the establishment of the Singapore office will enable Media OutReach to better service its growing clients' base in the country."Singapore is an important market for Media OutReach due to its position as a regional hub for many corporations in the Southeast Asia and Asia-Pacific region," she said.She added that as the only newswire that has its own media distribution in 22 countries in Asia Pacific, Media OutReach is in a position to support these corporations to reach out to its target media and countries effectively.Kok also said that Media OutReach has clients from all over the world, from Australia, Singapore, China, India, Taiwan, Hong Kong to US and Europe, who are looking for expert press release distribution and media monitoring with analysis services in Asia Pacific."We will continue to open up new offices and form strategic sales partnership in Asia-Pacific as we believed in the importance of having a local presence in this region," she added.Media OutReach has a local media researcher in Singapore who builds and updates the contacts of editors and individual journalists in newspapers, magazines, online media, newswires and broadcast media as well as blogs."Therefore, with our current and up-to-date media database, we are able to help our clients garner news write-up as well as secure them with media interviews from our press release distribution service," she said.Kok said that the partnership AsiaOne will allow Media OutReach to provide greater audience reach for its clients' news releases in Singapore.Karen Lim, editor at AsiaOne, said: "The AsiaOne business section is one of the most visited categories within our website and we believe we should provide our readers with enhanced offerings targeted at specific industry news. Media OutReach is like the missing jigsaw puzzle piece that can give our readers that, and we hope AsiaOne is able to fulfil our business readers needs with this new collaboration."Fionn Lai, regional marketing manager, Asia-Pacific at Ingenico ePayments said that Media OutReach is very knowledgeable and has a strong network and connection with the Asia-Pacific media. "We have benefited from Media OutReach's expertise as each of our press releases distributed with the company has resulted in news write-up from the media. Media OutReach also provided us with a detailed post-release distribution report with KPI measurement which made it easier for me to prepare a report for management," she added.Besides working directly with both local and multinational clients, Media OutReach also assisted many PR agencies across the Asia-Pacific region to target countries or media that the agencies may need support with.Kok said that besides supporting clients, Media OutReach has also developed a relationship with the media in Asia Pacific and is seen as a partner that they can count on whenever they need content or contacts to help with its stories.