Media OutReach has entered into an exclusive content partnership with Business Insider for its Malaysia and Singapore editions. Business Insider features business, financial, tech and news content that is operated by Singapore Press Holdings for its Singapore and Malaysia editions as well as its social media platforms.
Marketing understands this is a paid partnership, although full values were not shared. The partnership is ongoing and the contents of release will be used as organic content on Business Insider’s Finance page. Media OutReach will also have a landing page to host clients news.
“This most relevant as it helps our clients’ news to be visible on search, SEO and appearing on trusted news site to build trusts with search spiders,” said founder and managing director of Media OutReach, Jennifer Kok.
“We are delighted to have Media OutReach on board with us as its content complements the kinds of articles carried on our sites especially in the areas of company news and finance-related matters in the region. We are confident that the partnership will be a mutually beneficial one,” said Business Insider editor for Singapore & Malaysia, Sujin Thomas.
Media OutReach provides a press release dissemination service that reaches out to more than 60,000 journalists and bloggers across the region while also serving as a content provider for more than 200 online media in English, Thai, Vietnamese, Traditional and Simplified Chinese, Korean and Japanese.
“We are confident that our distribution service will add further value for our clients to effectively reach out to the media as our focus is on providing good media partners to host their content especially in the digital age where web visibility helps to drive brand presence for stakeholders and clients,” Kok said.
Media OutReach, she said, already has a strong local distribution across 22 countries in the Asia Pacific region where it is the expert, as well as offering the most comprehensive distribution in Singapore and Malaysia.
“This exclusive partnership with Business Insider is another step forward in our expansion as we continue to build a comprehensive distribution portfolio country-by-country across Asia Pacific to provide with the reach and ability to generate valuable coverage.”