MEC has appointed Alex Meaden (left) as regional marketing director, and Zoe Madden as associate trading Director for Asia Pacific, both based out of Hong Kong.
In the newly created role, Meaden will report to Stephen Li, CEO Asia Pacific and will work closely with Nathalie Haxby, global marketing director.
Meaden will be responsible for both internal and external marketing strategies, showcasing MEC’s best in class ideas, activation and communication strategies, as well as driving the brand’s manifesto throughout the organization.
She worked for sister GroupM agency, Mindshare, as national deputy head of planning China, before moving to Hong Kong to take up a Greater China business planning role. During her time in Asia, Alex has also worked for Batey, Landor brand consultancy and Visa International.
Meanwhile, Madden will report to MEC head of trading Asia Pacific, Michael Beecroft. Her responsibilities covers supporting local and regional MEC teams to make best use of opportunities and benefits for clients as well as developing consistency and best practice across the region.
She joined MEC in Hong Kong over two years ago, working within the WPP team Red Fuse, servicing Colgate. During this time she worked closely with the local MEC teams in 10 Colgate’s Asian markets, supporting them with both their strategic media offering and its implementation.
“I have worked with Alex before and knowing she is passionate about brands delivering on their promises, I ‘m sure that she’ll carve a prominent place for MEC in this condensed industry,” said Li.
“In regards to our trading offer, Zoe’s client planning background and her insight into local market challenges and opportunities will be a significant asset for MEC when driving clear and tangible value for our clients.”