MealPal app forays into Asia, starting with Singapore

A global meal subscription service, MealPal, has launched in Singapore, its first foray into Asia. It offers lunch and dinner meals from a variety of restaurants and eateries. MealPal aims to connect F&B partners professionals seeking convenient yet affordable meals.

In addition, MealPal has launched WorkPals in its platform, catering to the working professionals in Singapore as lunch is said to be a “social affair” here. The service will be launched across four business hubs across the island – Buona Vista, CBD, Novena and Orchard – with lunch and dinner options from fast casual restaurants as well as hawker stalls available for members every weekday.

MealPal aims to provide a way for restaurants that struggle to boost margins and retain customers amidst stiff competition during peak service hours. This reduces costs and makes operations more efficient, according to the press release. With its tech-driven platform, MealPal has facilitated more than 10 million orders and is committed to reinventing the way people go about lunch and dinner times, the press statement added.

Founded and launched in 2016, MealPal has opened in 16 other markets before moving in to Singapore. In addition, MealPal has adapted its products to suit Singapore’s F&B partners and professional lunch-goers. As many hawker stall owners do not have an email account, MealPal has specifically initiated communications through SMS.

Of the more than 250 F&B partners on the platform, a large number are hawker partners, to cater to the hawker fare. These include hawkers at CBD centres such as Lau Pa Sat, Amoy Street Food Centre and further afield to Timbre + at One North. Some restaurants such as The Soup Spoon, Teppei Syokudo and Tuk Tuk Cha are included as well as niche chains Grain Traders and Folks Collective.

“Singapore has without doubt been our most exciting launch of any other market. The nuances and unique qualities of the food culture here, how work colleagues cherish their lunchtime as an important social part of the day, and the incredible variety of food options from grain bowls to hawker Lor Mee means our launch couldn’t have come at a better time,” co-founder Mary Biggins said.

According to the release, MealPal has raised over SG$35 million in venture capital funding and has served more than 10 million lunches in 16 cities globally, in its two years of operation. MealPal offers its service in major cities in the US, Canada, the UK, Australia and France. In addition, MealPal aims to expand into new cities and countries within the next year.

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