Deputy vice president and lead, digital marketing
Vishwash Gaur is a digital marketing strategist, open-source lover, free-time blogger, all-time learner, husband and father of a little princess!
As the lead for digital marketing for Prudential Singapore, he is responsible for delivering the digital and social media strategy, including campaign execution and digital analytics.
He also drives a better user experience on the brand’s digital channels for higher customer engagement. He leads initiatives to generate ROI and drive overall brand-related KPIs such as awareness, familiarity and consideration.
He finds it exciting to use technology and marketing together to effectively reach, sell and service today’s customers. For Gaur, “experience is the product” and he believes a superior customer experience is a winning strategy.