Judge Profile

Pearline Soh

Pearline Soh

Senior VP - marketing

HSBC

Pearline Soh is a seasoned marketer with more than 18 years of multi-market experience across four industries, with the past 13 years in financial services. Currently a senior vice-president with HSBC, she is responsible for driving integrated and digital marketing campaign strategies across retail products and segments.

Before HSBC, she was in a regional marketing role with ANZ Bank, responsible for developing regional marketing strategies and initiatives for the retail arm in Asia Pacific. She has also held various marketing positions in both consumer and enterprise divisions with blue-chip companies, including DBS Bank and DHL.

She started her career with an ad agency and over the years has gained a strong well-rounded grasps of the various marketing disciplines on both the client and agency sides.