Judge Profile

Eugene Chua

Eugene Chua

Head of digital marketing


Eugene Chua is the head of digital marketing at Secretlab, a premium computer chair maker started in Singapore in 2014 and now selling directly to more than 40 countries worldwide. He leads its digital acquisition efforts globally, with the primary goal of scaling the business in the most efficient and effective way possible. He is a data-driven digital marketer, specialising in driving acquisition via performance marketing. He is a strong believer in staying ahead of the game by constantly keeping up with the latest technological advancements.

He has dabbled on both sides of the coin, with extensive working and consulting experience in both the start-up and corporate environments, spanning the fintech, property, e-commerce, FMCG and F&B industries.