Judge Profile

Cheryl Lim

Cheryl Lim

VP head of branding, communications and sponsorship


With more than 13 years of experience in branding and marketing, Cheryl Lim is known to be a passionate, fearless and creative marketer who pushes the boundaries to exceed business objectives. Never content to simply follow the herd, she spearheaded the drive of the AXA brand from 2012 – 2016 and now at Manulife since 2017.

In her current role, her responsibilities include branding, marketing, internal and external communications, corporate social responsibility and sponsorships. Before this, she spent six years at DBS Bank’s  Consumer Banking Group, first in product development and then in marketing.

She also spent one and a half years at HSBC in marketing. She graduated with a bachelor’s degree in business management (marketing major) from Singapore Management University.