Judge Profile

Candice Heng

Candice Heng

Director of sales

Red Bull Singapore

Over the course of 10 years in the FMCG world, Candice Heng has worked with multinational brands across alcohol, personal care, food and beverages. Her experience in sales, distribution, trade marketing and customer management gives her a unique perspective on the business in Singapore.

In her role as the director of sales at Red Bull Singapore, she works on “giving wings” to the active Singaporean. Her focus on executions in-store, strong business relationships with her customers and an emphasis on consumer activation has resulted in a big spurt of growth for the off-premise business.