Judge Profile

Alexa Lim

Alexa Lim

Head, digital marketing

Tokio Marine Life Insurance Singapore

Alexa Lim heads Digital Marketing for Tokio Marine Life Insurance Singapore, responsible for driving digital communications strategies and key business digitization initiatives such as TOMI the chatbot and TM Leads – a centralized leads management system for Tokio Marine’s financial advisors.

With more than 7 years of combined marketing experience, prior to her move to Tokio Marine, she has taken on key roles in winning teams for strategic planning, integrated and digital communication, social media management as well as digital analytics, for brands on both local and regional level during her agency stint.