Finalists

Introducing your finalists for 2017’s
Marketing Excellence Awards!

Congratulations to all those who made the cut.
Which brand will take home the most wins this year and be crowned Marketer Of The Year?
Book your tables today and be one of the first to find out!

Asia Pacific Breweries (Singapore)

Heineken
Campaign:  Heineken - Shape Your City
Agency:   DDB Group Singapore

Health Promotion Board, Singapore

Marketing Healthy Lifestyle Division
Campaign:  Winston Leow - Win Big in Health and Wealth
Agency:   Publicis Singapore

Ministry of Communications and Information (MCI)

Campaign:  Kungfu Fighter, Hidden Sugar
Agency:   DDB Group Singapore

Netflix

The Crown
Campaign:  You know the Queen. Now meet Elizabeth.
Agency:   Havas Singapore

United Overseas Bank

Campaign:  The Dining Advisor
Agency:   GERMS

AIA Singapore

Campaign:  Improving the health of Singapore’s workforce
Agency:   Ogilvy Public Relations

Bellerbys Educational Services Limited Singapore Branch

Study Group
Campaign:  Driving Change, Delivering Results

Bureau van Dijk, a Moody’s Analytics company

Campaign:  Compliance – the data way

SAP

Campaign:  Asian Innovators Summit

Tata Communications

Campaign:  Gift of 15
Agency:   Kestone Asia Hub

7-Eleven (Singapore)

Campaign:  There's Always 7-Eleven
Agency:   Orbital Group

AIA

Campaign:  Improving the health of Singapore’s workforce
Agency:   Ogilvy Public Relations

Asia Pacific Breweries (Singapore)

Heineken
Campaign:  Heineken - Shape Your City
Agency:   DDB Group Singapore

Ministry of Communications and Information (MCI)

Campaign:  Kungfu Fighter, Hidden Sugar
Agency:   DDB Group Singapore

United Overseas Bank

UOB Cards
Campaign:  UOB x JSK x G-SHOCK
Agency:   GOODSTUPH

DBS Bank

Campaign:  Sparks

FWD Singapore

Campaign:  FWD Brand Launch

Netflix

The Crown
Campaign:  You know the Queen. Now meet Elizabeth.
Agency:   Havas Singapore

Royal Caribbean

Campaign:  Where everyone gets what they need
Agency:   iris Singapore

United Overseas Bank

UOB Cards
Campaign:  UOB Cards
Agencies:   GERMS, GOODSTUPH

AIA Singapore

Campaign:  AIA Diabetes Care

Central Provident Fund Board(CPFB)

Campaign:  Big ‘R’ Chat – Act Now, For A Better Retirement
Agency:   Kantar Public

DBS Bank

POSB
Campaign:  POSB Smart Buddy Programme

OCBC Bank

Campaign:  OCBC Life Goals
Agency:   Maxus Communications Singapore

Scoot

Campaign:  Get Your Greek On
Agency:   Publicis Singapore

Central Provident Fund Board(CPFB)

Campaign:  #ICanAdult Digital Campaign
Agency:   Wild Advertising & Marketing

Ministry of Communications and Information (MCI)

Campaign:  Jiak Ba Buay? (Eat Already?)
Agency:   DDB Group Singapore

OCBC Bank

Campaign:  OCBC Life Goals
Agency:   Maxus Communications Singapore

Porsche

Campaign:  Panamera "What is Courage"
Agencies:   Golin Singapore, Keko Singapore

United Overseas Bank

Campaign:  UOB KidSmart Programme
Agency:   BBH Asia Pacific

Epson Singapore

Campaign:  Epson Youth Challenge 2017
Agency:   LEWIS

Malaysia Dairy Industries

MARIGOLD HL Milk
Campaign:  MARIGOLD HL Milk Care to Share Your Heart Truths
Agency:   Mashwire

RHB Bank

Campaign:  RHB-The Straits Times National Spelling Championship

RHB Bank

Campaign:  RHB Singapore Cup / RHB Junior Football Programme

Securities Investors Association (Singapore)

SIAS – MoneySENSE
Campaign:  Beware! Investment Scams
Agency:   Water's Edge ; Briq

Bosch Home Appliances (Singapore)

Campaign:  Lost Recipes
Agency:   GOODSTUPH

DBS Bank

POSB
Campaign:  POSB Smart Buddy Programme

Scoot

Campaign:  Get Your Greek On
Agency:   Publicis Singapore

Unilever Singapore

Dove
Campaign:  #DoveHairTieChallenge
Agency:   Mindshare Singapore

United Overseas Bank

Campaign:  UOB Cards
Agencies:   GERMS, GOODSTUPH

JLL

Campaign:  Automating “The Investor” newsletter and personalizing the content based on user preference
Agency:   MarketOne

McDonald’s

Campaign:  Capacity Based McDelivery
Agency:   OMD Singapore

Scoot

Campaign:  Always On Data

Standard Chartered Bank

Campaign:  SCB Credit Card Acquisition Campaign/Unlimited Cashback Card
Agency:   iProspect

Wine Connection

Campaign:  O2O Activation Campaign
Agency:   FALCON Agency

DBS Bank

Campaign:  DBS Multi-Currency Account – Visa Debit Card
Agency:   DDB Group Singapore

DBS Bank

POSB
Campaign:  POSB Smart Buddy Programme

InterContinental Hotels Group

InterContinental Hotels & Resorts
Campaign:  Stories of The InterContinental Life
Agency:   J. Walter Thompson Singapore

McDonald’s

Campaign:  Capacity Based McDelivery
Agency:   OMD Singapore

OCBC Bank

Campaign:  OCBC PayAnyone
Agency:   Maxus Communications Singapore

Bureau van Dijk, a Moody’s Analytics company

Campaign:  Think Compliant

Johnson & Johnson Vision

blink®
Campaign:  blink, Bindi!
Agency:   BRCKTS

L Beauty

Fresh Singapore
Campaign:  Fresh Glow Challenge
Agency:   Department of Alternatives, TMRW and Tachy

Lenovo

Campaign:  Lenovo Citizens of TMRW
Agency:   LiquidLab Communications (LLAB)

Wine Connection

Campaign:  O2O Activation Campaign
Agency:   FALCON Agency

Asia Pacific Breweries (Singapore)

Heineken
Campaign:  Heineken - Shape Your City
Agency:   DDB Group Singapore

DIAGEO

Campaign:  The Singleton Virtual Reality Tasting Experience
Agency:   UNTITLED PROJECT

Great Eastern Life Assurance

Campaign:  Great Eastern Women's Run 2016
Agency:   Infinitus Productions

National Youth Council

Campaign:  SHINE Festival
Agency:   DSTNCT

SAP

Campaign:  Asian Innovators Summit

Asia Pacific Breweries (Singapore)

Heineken
Campaign:  Heineken - Shape Your City
Agency:   DDB Group Singapore

DIAGEO

The Singleton
Campaign:  The Singleton Virtual Reality Tasting Experience
Agency:   UNTITLED PROJECT

Estée Lauder Companies

Clinique
Campaign:  Clinique Crayola Chubby Campaign
Agency:   Passion Peers

Shell Eastern Petroleum

Shell
Campaign:  Make The Future
Agency:   MediaCom Singapore

United Overseas Bank

UOB Cards
Campaign:  Krisflyer UOB
Agency:   GERMS

Central Provident Fund Board (CPFB)

Campaign:  #ICanAdult Digital Campaign
Agency:   Wild Advertising & Marketing

Lee Kuan Yew School of Public Policy

Campaign:  Leveraging Facebook to Drive School’s Outcomes
Agency:   Digimetric

Ministry of Communications and Information (MCI)

Campaign:  Kungfu Fighter, Hidden Sugar
Agency:   DDB Group Singapore

MINDEF Singapore

Campaign:  NS50 - From My Generation to Yours
Agency:   formul8

National Heritage Board

Singapore Night Festival
Campaign:  Singapore Night Festival 2017
Agency:   Tate Anzur

AIA Singapore

Campaign:  Improving the health of Singapore’s workforce
Agency:   Ogilvy Public Relations

Lenovo Data Center Group

Campaign:  Lenovo DCG ThinkCIO and ThinkSystem Integrated Marketing
Agency:   GetIT Comms

NICE

Campaign:  Voice Biometrics: Banking on my Voice
Agency:   MOI

SAP

Campaign:  Asian Innovators Summit

United Overseas Bank

Campaign:  UOB Business Banking App
Agency:   BBH Asia Pacific

Asia Pacific Breweries (Singapore)

Heineken
Campaign:  Heineken - Shape Your City
Agency:   DDB Group Singapore

Health Promotion Board, Singapore

Campaign:  Food Strategy Mega Campaign Win Leow
Agency:   MEC Singapore

Health Promotion Board, Singapore

Marketing Healthy Lifestyle Division
Campaign:  Winston Leow - Win Big in Health and Wealth
Agency:   Publicis Singapore

National Council of Social Service – Community Chest

Campaign:  SHARE as One
Agency:   Xodbox

Tokio Marine Life Insurance Singapore

Campaign:  First Touch
Agency:   Havas Singapore

DIAGEO

The Singleton
Campaign:  The Singleton Virtual Reality Tasting Experience
Agency:   UNTITLED PROJECT

Estée Lauder Companies

Clinique
Campaign:  Clinique Crayola Chubby Campaign
Agency:   Passion Peers

Liberty Wireless

Circles.Life
Campaign:  Launch of 20GB for $20 Product
Agency:   Supermarket Creatives

Netflix

The Crown
Campaign:  You know the Queen. Now meet Elizabeth.
Agency:   Havas Singapore

Scoot

Campaign:  Get Your Greek On
Agency:   Publicis Singapore

DBS Bank

POSB
Campaign:  POSB Everyday Card Loyalty Programme

Intercontinental Hotels Group

IHG® Rewards Club
Campaign:  Accelerate: Reviving the Human Touch
Agency:   Ogilvy & Mather

Intercontinental Hotels Group

IHG® Rewards Club
Campaign:  YOUR RATE: When Price Alone is Not Enough To Change Behaviour
Agency:   Ogilvy & Mather

Mediacorp

Campaign:  MeClub - Feast

Nestlé Singapore

Nestlé Mom & Me
Campaign:  Nestlé Mom & Me. A Taste of Pregnancy
Agency:   Mashwire

Bosch Home Appliances (Singapore)

Campaign:  Lost Recipes
Agency:   GOODSTUPH

Citibank Singapore

Campaign:  Citi Progress Makers
Agency:   Publicis Singapore

Johnson & Johnson Vision

blink®
Campaign:  blink, Bindi!
Agency:   BRCKTS

Raffles Hotel Singapore

Campaign:  Raffles Hotel Singapore – Restoring an Icon
Agency:   Ketchum

Singapore International Film Festival

Campaign:  Singapore International Film Festival 2016
Agency:   Tate Anzur

DIAGEO

The Singleton
Campaign:  The Singleton Virtual Reality Tasting Experience
Agency:   UNTITLED PROJECT

National Youth Council

Campaign:  SHINE Festival
Agency:   DSTNCT

Royal Caribbean

Campaign:  Where everyone gets what they need
Agency:   iris Singapore

Securities Investors Association (Singapore)

SIAS – MoneySENSE
Campaign:  Beware! Investment Scams
Agency:   Water's Edge ; Briq

United Overseas Bank

UOB Cards
Campaign:  Krisflyer UOB
Agency:   GERMS

Estée Lauder Companies

Clinique
Campaign:  Clinique Crayola Chubby Campaign
Agency:   Passion Peers

Great Eastern Life Assurance

Campaign:  Great Eastern Women's Run 2016
Agency:   Infinitus Productions

Malaysia Dairy Industries

MARIGOLD 0% Fat Yoghurt Drink
Campaign:  MARIGOLD 0% Fat Yoghurt Drink. When You Feel Good, It Shows.
Agency:   Mashwire

Nestlé Singapore

Nestlé Mom & Me
Campaign:  Nestlé Mom & Me. A Taste Of Pregnancy
Agency:   Mashwire

Unilever Singapore

Dove
Campaign:  #DoveHairTieChallenge
Agency:   Mindshare Singapore

Asia Pacific Breweries (Singapore)

Heineken
Campaign:  Heineken - Shape Your City
Agency:   DDB Group Singapore

Carlsberg Singapore

Carlsberg
Campaign:  If Carlsberg Did Fitting Rooms
Agency:   SGAG Media

DBS Bank

Campaign:  SAFRA DBS Credit and Debit Cards NS50 Recognition Lucky Draw

MICHELIN

Campaign:  MICHELIN Driving Passion
Agency:   TBWA\ Group Singapore

MINDEF Singapore

Campaign:  NS50 - From My Generation to Yours
Agency:   formul8

AIA Singapore

Campaign:  AIA Vitality Weekly Challenge - Fun Edition
Agency:   DSTNCT

Central Provident Fund Board (CPFB)

Campaign:  Big ‘R’ Chat – Act Now, For A Better Retirement
Agency:   GroupM Singapore (CMS)

Citibank Singapore

Campaign:  Citi Cash Back Card 2017

McDonald’s

Campaign:  Capacity Based McDelivery
Agency:   OMD Singapore

Netflix

The Crown
Campaign:  You know the Queen. Now meet Elizabeth.
Agency:   Havas Singapore

Citibank Singapore

Campaign:  The Faster Way To Pay

DIAGEO

Johnnie Walker
Campaign:  Johnnie Walker Label Studio
Agency:   UNTITLED PROJECT

HP Singapore

Campaign:  Live Forever
Agency:   GOODSTUPH

Legoland

Legoland
Campaign:  Legoland 360
Agencies:   InMobi, Mindshare

OCBC Bank

Campaign:  OCBC PayAnyone
Agency:   Maxus Communications Singapore

National Youth Council

Campaign:  SHINE Festival
Agency:   DSTNCT

Netflix

The Crown
Campaign:  You know the Queen. Now meet Elizabeth.
Agency:   Havas Singapore

Singapore Corporation of Rehabilitative Enterprises

The Yellow Ribbon Project
Campaign:  Behind Bars
Agency:   The Thinc Group

Unilever Singapore

Lifebuoy
Campaign:  Lifebuoy Pumping Up Your Protection
Agency:   Mindshare Singapore

UnionPay International

UnionPay
Campaign:  Brand and Marketing Development For UnionPay International Singapore
Agency:   Ad.WRIGHT Communications

DBS Bank

POSB
Campaign:  POSB Smart Buddy Programme

Grab Singapore

Grab
Campaign:  Discovery in the acquisition funnel: How Grab used Outbrain Native to leverage the Discovery moment
Agency:   Mindshare Singapore

Intercontinental Hotels Group

IHG® Rewards Club
Campaign:  YOUR RATE: When Price Alone is Not Enough To Change Behaviour
Agency:   Ogilvy & Mather

The Learning Lab

Campaign:  Term 2 Registration Campaign
Agency:   OMD Singapore

Wine Connection

Campaign:  O2O Activation Campaign
Agency:   FALCON Agency

DBS Bank

DBS Treasures Private Client
Campaign:  DBS Treasures Private Client Brand Campaign
Agency:   DDB Group Singapore

Frasers Centrepoint Homes

Campaign:  Seaside Residences - The Seaside is Now Called Home
Agency:   formul8

FWD Singapore

Campaign:  FWD Brand Launch

Malaysia Dairy Industries

MARIGOLD HL Milk
Campaign:  MARIGOLD HL Plant Sterols Heart Truths
Agency:   Goodfellas Consultancy

National Council of Social Service – Community Chest

Campaign:  SHARE as One
Agency:   Xodbox

DBS Bank

Campaign:  Super-Scaling Performance with Multi-Match Search
Agency:   Performics

Kaplan

Campaign:  Reimagining Search Strategy in 2017
Agency:   Happy Marketer

KLOOK

Campaign:  LOOK, IT’S KLOOK!
Agency:   FALCON Agency

McDonald’s

Campaign:  Capacity Based McDelivery
Agency:   OMD Singapore

United Overseas Bank

Campaign:  UOB Young Family KidSmart Digital Campaign
Agency:   PurpleClick Media

Citibank Singapore

Campaign:  Citi goes galactic with Rogue One: a Star Wars Story™
Agency:   360 Communications

DIAGEO

Johnnie Walker
Campaign:  Johnnie Walker Label Studio
Agency:   UNTITLED PROJECT

Malaysia Dairy Industries

MARIGOLD HL Milk
Campaign:  MARIGOLD HL Milk Care to Share Your Heart Truths
Agency:   Mashwire

Unilever Singapore

Lifebuoy
Campaign:  Lifebuoy Pumping Up Your Protection
Agency:   Mindshare Singapore

Wine Connection

Campaign:  O2O Activation Campaign
Agency:   FALCON AGENCY

Bosch Home Appliances (Singapore)

Campaign:  Lost Recipes
Agency:   GOODSTUPH

DBS Bank

Campaign:  Spreading Joy this Festive Season
Agency:   Water’s Edge, Clickr Media

MINDEF Singapore

Campaign:  NS50
Agency:   Type A

Nestlé Singapore

Nestlé Mom & Me
Campaign:  Nestlé Mom & Me. A Taste Of Pregnancy
Agency:   Mashwire

Scoot

Campaign:  Outdo Yourself in Sydney - Epic Selfie Chase
Agency:   Publicis Singapore

Caltex

Campaign:  Celebrity Car Wars
Agency:   MEC Singapore

Epson Singapore

Campaign:  Epson's Sponsorship of NFA’s Youth Footballers’ Training Stint to Matsumoto Yamaga FC in Japan

Great Eastern Life Assurance

Campaign:  Great Eastern Women's Run 2016
Agency:   Infinitus Productions

RHB Bank

Campaign:  RHB Singapore Cup / RHB Junior Football Programme

Tata Communications

Campaign:  Gift of 15
Agency:   Kestone Asia Hub

Health Promotion Board, Singapore

Marketing Healthy Lifestyle Division
Campaign:  Winston Leow - Win Big in Health and Wealth
Agency:   Publicis Singapore

Ministry of Communications and Information (MCI)

Campaign:  Kungfu Fighter, Hidden Sugar
Agency:   DDB Group Singapore

Tokio Marine Life Insurance Singapore

Campaign:  First Touch
Agency:   Havas Singapore

United Overseas Bank

UOB Private Bank
Campaign:  UOB Private Bank
Agency:   BBH Asia Pacific

United Overseas Bank

Campaign:  The Dining Advisor
Agency:   GERMS

DBS Bank

Campaign:  Spreading Joy this Festive Season
Agency:   Water’s Edge, Clickr Media

Kentucky Fried Chicken Management

Kentucky Fried Chicken
Campaign:  Hatch the Golden Egg
Agency:   Creative Services-Mediacorp

Nestlé Singapore

Nestlé Mom & Me
Campaign:  Nestlé Mom & Me. A Taste Of Pregnancy
Agency:   Mashwire

OCBC Bank

Campaign:  Stay True
Agency:   Maxus Communications Singapore

Scoot

Campaign:  Get Your Greek On
Agency:   Publicis Singapore