Winners

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Shiseido

WASO #FreeToBeMe
Agency: Webqlo

Pernod Ricard Malaysia

Chivas Regal Disrupts the Trade with Electronic Theatrical Music
Chivas Regal
Agency: Sumo Eleven

Etika

Pepsi Brings out the Bold to Wow Retailers!
Pepsi
Agency: Entropia

Anchor Food Professionals

Anchor Food Professionals Pizzart
Agency: Truth Communications

Dutch Lady Malaysia

Frisomum Gold: My Pregnancy, My Way
Frisomum Gold
Agency: Ripples

Celcom Axiata

Celcom Lagenda 5 Sekawan Series
Celcom
Agency: M&C Saatchi Malaysia

AirAsia

#WEAREALLCHAMPIONS

RHB Group

Awakening RHB's Challenger Spirit
Agency: FCB Group

Digi Telecommunications

Digi Borderless: Travel Brand or Telco Provider?
Agency: Naga DDB Tribal

AmGeneral Insurance

Kurnia – Navigating in a New Insurance Landscape
Kurnia Insurans
Agency: Zenith Malaysia

Bata Malaysia

Bata Club
Agency: Capillary Technologies

Gerbang Alaf Restaurants

Growing McDonald’s Drive-Thru
McDonald's Malaysia
Agency: IDOTYOU

Themed Attractions Resorts & Hotels

A Little Coast That Could
Desaru Coast
Agency: FCB Group

Samsung

Amira Rose
Samsung Galaxy S9 and S9+
Agency: Media Prima Television Networks

Gerbang Alaf Restaurants

McCafe Mocha Kau Bahagia
McCafe @ McDonald’s
Agency: OMD Malaysia

AirAsia

Road Less Travelled
Agency: Naga DDB Tribal

Gerbang Alaf Restaurants

McDonald’s Teacher’s Day Programme
McDonald's Malaysia
Agency: IDOTYOU

Digi Telecommunications

Hidden in Plain Sight Weaponizing Innocence to Fight Evil
Agency: Naga DDB Tribal

PAWS Animal Welfare Society

Welcome Pawsperity
Agency: FOREFRONT International

Dommal Food Services

Domino’s Cheese Tarik Campaign
Domino's Pizza Malaysia
Agency: MullenLowe Malaysia

Etika

When WONDA Turned Radio Jockeys Into Sales Jockeys
Wonda Coffee
Agency: Entropia

Digi Telecommunications

#Termakbul Sebuah Impian: Discarding the Conventional KOL Formula to Create Our Own
Agency: Naga DDB Tribal

Shiseido

Optimizing And Spreading The Essence Of Beauty
Agency: Webqlo

Bata Malaysia

Bata Club
Agency: Capillary Technologies

Telekom Malaysia

How “left-field” targeting got unifi mobile into the right hands
unifi
Agency: m/SIX Malaysia

Gerbang Alaf Restaurants

FIFA World Cup 2018 Real-Time Score Updates
McDonald's Malaysia
Agency: IDOTYOU

Unilever Malaysia

Jadilah Zombie Bola Paling Steady!
Axe, Brylcreem, CLEAR, Rexona
Agency: Mindshare Malaysia

Digi Telecommunications

#Termakbul Sebuah Impian: Discarding the Conventional KOL Formula to Create Our Own
Agency: Naga DDB Tribal

AXA AFFIN Life Insurance

AXA eMedic - 1st Online Medical Card in Malaysia
Agency: Fast Events, Majesty Event, Rodeo, Bumblebee Consultancy

U Mobile

U Mobile 'Mobile Legends' Giler Campus Tournament
GX
Agency: Reach Publishing / PC.com

QSR Brands

Boxes for Malaysia
Pizza Hut
Agency: TBWA\ Kuala Lumpur

Etika

Believe it or not! Calpis uses helium balloons to literally lift up Malaysians
Calpis
Agency: Entropia

Pernod Ricard Malaysia

Forget EDM. It’s Now All About ETM!
Chivas Regal
Agency: Sumo Eleven

Media Prima Television Networks

GoGegaria
Agency: tEXi Works

Mamee-Double Decker

Purple Invasion
Mister Potato
Agency: Creative Juice \ Kuala Lumpur

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

U Mobile

Truck-Onz: U Mobile’s Phone Booth on Wheels Connects Migrants to their Homes
Agency: BPN Malaysia

Anchor Food Professionals

Anchor Food Professionals Pizzart
Agency: Truth Communications

EdgeProp.my

Harnessing Digital Edge for a Brick & Mortar Business
Malaysia Virtual Property Expo 2018
Agency: 16TWO

Etika

Pepsi Brings out the Bold to Wow Retailers!
Pepsi
Agency: Entropia

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

Procter & Gamble

A Winning Stage for Olay
Olay
Agency: Media Prima Television Networks

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Gerbang Alaf Restaurants

McDonald's App
McDonald's Malaysia
Agency: IDOTYOU

Mercedes-Benz Malaysia

Mercedes-Benz Takes Millennials On A Journey To Adulthood
Agency: Sumo Eleven

Watsons Malaysia

#OOTDiva by El
Agency: Naga DDB Tribal

Think BIG Digital

Freedom Flyer Programme
AirAsia BIG Loyalty

Malaysia Airlines

More Rewarding with Enrich and CIMB
Enrich
Agency: M&C Saatchi Malaysia

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

Dutch Lady Malaysia

Frisomum Gold: My Pregnancy, My Way
Frisomum Gold
Agency: Ripples

Standard Chartered Bank Malaysia

Standard Chartered KL Marathon
Agency: TBWA\ Kuala Lumpur

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

SCORE

SCORE Virtual Race
SCORE Run
Agency: Mantra Communication

SCA Hygiene

Libresse Period Is Period
Libresse
Agency: BBDO Malaysia

Procter & Gamble

A Winning Stage for Olay
Olay
Agency: Media Prima Television Networks

Shiseido

WASO #FreeToBeMe
Agency: Webqlo

Unilever Malaysia

Jadilah Zombie Bola Paling Steady!
Axe, Brylcreem, CLEAR, Rexona
Agency: Mindshare Malaysia

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

COBRA Malaysia

Rugby Straight from Your Jeans Pocket
COBRA 10s Malaysia
Agency: 16TWO

Gerbang Alaf Restaurants

McCafe Democratizing Western Coffee Experience
McCafe @ McDonald’s
Agency: OMD Malaysia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Entropia

Malaysia Airlines

How Malaysia Airlines shined the light on sunny Brisbane
Agency: m/SIX Malaysia

Malayan Banking

e-Ang Pow / Shake & Win
Maybank
Agency: Dreamteam

Petron Fuel International

“Heart Petron on Waze” Mobile Campaign
Petron Malaysia
Agency: Trapper Interactive

Pernod Ricard Malaysia

Chivas Digitized Whisky Lab
Chivas Regal
Agency: Monster Interactive

Etika

Goodday Charging Up the Day!
Goodday
Agency: Entropia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Malayan Banking

Maybank achieves a 'Hole in One' with Malaysia's 1st Programmatic OOH that changes according to Traffic and Weather
Maybank
Agency: Initiative

Gerbang Alaf Restaurants

McDonald's App
McDonald's Malaysia
Agency: IDOTYOU

Malaysia Airlines

Malaysia Airlines Global Grand Travel Deals made better with MAGIc
Agency: m/SIX Malaysia

Standard Chartered Bank Malaysia

Visa Platinum Credit Card Relaunch
Agency: TBWA\ Kuala Lumpur

Malaysia Organising Committee (MASOC)

KL2017 Torch Run (“Oborgami”)
SEA Games KL2017
Agency: m/SIX Malaysia

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Malaysia Organising Committee (MASOC)

KL2017 Rises Together with the Star
SEA Games KL2017
Agency: m/SIX Malaysia

Etika

Pepsi Presents: Your Name, Your Story
Pepsi
Agency: Entropia

Malaysia Organising Committee (MASOC)

Our Rakyat, the Netizen Journalists KL2017
SEA Games KL2017
Agency: m/SIX Malaysia

Prudential

Living The Dream
Agency: Zeno Public Relations (Malaysia)

Procter & Gamble

A Winning Stage for Olay
Olay
Agency: Media Prima Television Networks

Gerbang Alaf Restaurants

McDelivery Invades eSports!
McDonald's Malaysia

AirAsia

Roberto Carlos StillGotIt

Etika

Wonda Coffee - Proud Supporter of Football Supporters
Wonda Coffee
Agency: Naga DDB Tribal

SCORE

SCORE Virtual Race
SCORE Run
Agency: Mantra Communication

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

Celcom Axiata

Celcom Lagenda 5 Sekawan Series
Celcom
Agency: M&C Saatchi Malaysia

Gerbang Alaf Restaurants

Ayam Goreng McD – Delicious Decibels
McDonald's Malaysia
Agency: Leo Burnett Malaysia

CIMB

Gong Xi Nasi Lemak
Agency: M&C Saatchi Malaysia

Media Prima Television Networks

Sing! China Season3

Dommal Food Services

Sila Beli Pizza, Jangan Lari (Social Media Management)
Domino's Pizza Malaysia
Agency: 16TWO

Tune Talk

Haji Kedekut (Tune Talk Online +VIBE Plans)
Agency: Universal McCann

Etika