Head of Brand, Marketing & Communications
Berjaya Sompo Insurance
Mawarni Adam leads the overall branding, marketing, digital strategy and integrated communications at Berjaya Sompo Insurance, while also driving innovation, employee engagement and corporate social responsibility for the company. She has more than 16 years of diversified experience in the marketing industry, where she has held senior branding and marketing positions with regional and global companies, with a proven track record and an award-winning history of marketing transformations and business growth. Mawarni is also no stranger to the entrepreneurial world. She founded M Consulting Asia and was instrumental in helping start-ups and SMEs under her purview achieve visibility and commercial success with outstanding results. Prior to that, she was part of Tune Group, heading the regional marketing teams at Tune Insurance before moving on to the AirAsia BIG Loyalty Programme, working closely with AirAsia’s commercial and ancillary teams. She started her marketing career at Citibank after a stint in advertising at McCann Erickson Malaysia. She has led brand campaigns for businesses from Malaysia, Singapore, Indonesia, Philippines and Australia, and won multiple accolades on the national and Asia Pacific levels for their work.