Judge Profile

Joseph Lim

Joseph Lim

Chief Marketing Officer

Tune Talk

When Joseph Lim stepped into Tune Talk, it was not his first foray in the telecommunications industry. Graduated from University of Nottingham, UK, in Manufacturing and Management Engineering, he ventured into the industry by joining the Maxis Associate Program. Starting with the strategic marketing team, he then moves on to the loyalty marketing team, then the brand marketing and lastly, the internal marketing within the 5 years he was there. He then joined Tune Talk as the head of business strategy before moving on to become the head of marketing and later on, the chief strategic officer. Joseph's ability to strategize and drives for bold innovations have resulted him being appointed to the chief marketing officer in 2016 to oversee all revenue driven channels and platforms to take Tune Talk to an unprecedented level in the coming future.