Judge Profile

Fiona Liao

Fiona Liao

Chief Brand Officer

Prudential Assurance Malaysia

Fiona Liao is the chief brand officer for Prudential Assurance Malaysia Berhad. She is responsible for developing, implementing and monitoring brand strategies and activities to support the company’s sustained drive to be the leading and preferred life insurer in Malaysia. She has been instrumental in building the Prudential brand through innovative brand engagement initiatives and revenue generation activities. In addition, Fiona manages the company’s corporate social responsibility programs and government relations function. Over the years, she has led her team to numerous local and regional marketing award wins, including the 2010 Gold Effie award for Prudential’s PRUmy child campaign. Her achievements include recognition by the 2013 World Marketing Summit Listing as one of the 50 Most Talented CMOs.