Finalists

Digi Telecommunications

#Termakbul Sebuah Impian: Discarding the Conventional KOL Formula to Create Our Own
Agency: Naga DDB Tribal

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

RHB Group

Awakening RHB's Challenger Spirit
Agency: FCB Group

Shiseido

WASO #FreeToBeMe
Agency: Webqlo

Anchor Food Professionals

Anchor Food Professionals Pizzart
Agency: Truth Communications

EdgeProp.my

Moving Brick and Mortar Business to Digital Sphere
Malaysia Virtual Property Expo 2018
Agency: 16TWO

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Etika

Pepsi Brings out the Bold to Wow Retailers!
Pepsi
Agency: Entropia

Pernod Ricard Malaysia

Chivas Regal Disrupts the Trade with Electronic Theatrical Music
Chivas Regal
Agency: Sumo Eleven

AirAsia

#WEAREALLCHAMPIONS

AXA AFFIN Life Insurance

AXA eMedic - 1st Online Medical Card in Malaysia

Celcom Axiata

Celcom Lagenda 5 Sekawan Series
Celcom
Agency: M&C Saatchi Malaysia

Dutch Lady Malaysia

Frisomum Gold: My Pregnancy, My Way
Frisomum Gold
Agency: Ripples

Watsons Malaysia

Watsons Malaysia Happy Beautiful Year

AmGeneral Insurance

Kurnia – Navigating in a New Insurance Landscape
Kurnia Insurans
Agency: Zenith Malaysia

Digi Telecommunications

Digi Borderless: Travel Brand or Telco Provider?
Agency: Naga DDB Tribal

Etika

Wonda Coffee - Proud Supporter of Football Supporters
Wonda Coffee
Agency: Naga DDB Tribal

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

RHB Group

Awakening RHB's Challenger Spirit
Agency: FCB Group

Bata Malaysia

Bata Club
Agency: Capillary Technologies

Gerbang Alaf Restaurants

Growing McDonald’s Drive-Thru
McDonald's Malaysia
Agency: IDOTYOU

Gerbang Alaf Restaurants

Market Segmentation for McCafe
McCafe @ McDonald’s
Agency: Kantar TNS

Shiseido

Crafting A Connection To Discover Inner Beauty
Agency: Webqlo

Themed Attractions Resorts & Hotels

A Little Coast That Could
Desaru Coast
Agency: FCB Group

AirAsia

Road Less Travelled
Agency: Naga DDB Tribal

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

Gerbang Alaf Restaurants

McCafe Mocha Kau Bahagia
McCafe @ McDonald’s
Agency: OMD Malaysia

Etika

Pepsi Presents: Your Name, Your Story
Pepsi
Agency: Entropia

Samsung

Amira Rose
Samsung Galaxy S9 and S9+
Agency: Media Prima Television Networks

Bank Rakyat

CSR Autism Programs #ANAKKITA

Digi Telecommunications

Hidden in Plain Sight Weaponizing Innocence to Fight Evil
Agency: Naga DDB Tribal

Gerbang Alaf Restaurants

McDonald’s Teacher’s Day Programme
McDonald's Malaysia
Agency: IDOTYOU

PAWS Animal Welfare Society

Welcome Pawsperity
Agency: FOREFRONT International

Star Media Group

#StandTogether Kindness Campaign
R.AGE

Digi Telecommunications

#Termakbul Sebuah Impian: Discarding the Conventional KOL Formula to Create Our Own
Agency: Naga DDB Tribal

Dommal Food Services

Domino’s Cheese Tarik Campaign
Domino's Pizza Malaysia
Agency: MullenLowe Malaysia

Etika

When WONDA Turned Radio Jockeys Into Sales Jockeys
Wonda Coffee
Agency: Entropia

Etika

Wonda Coffee - Proud Supporter of Football Supporters
Wonda Coffee
Agency: Naga DDB Tribal

Gerbang Alaf Restaurants

McDonald’s Double Spicy Chicken McDeluxe #NoDrinkChallenge
McDonald's Malaysia
Agency: IDOTYOU

Bata Malaysia

Bata Club
Agency: Capillary Technologies

Shiseido

Optimizing And Spreading The Essence Of Beauty
Agency: Webqlo

TC Subaru

Subaru Driving Impactful Digital Experience at Every Touchpoint
Subaru Malaysia
Agency: Trapper Interactive

Telekom Malaysia

How “left-field” targeting got unifi mobile into the right hands
unifi
Agency: m/SIX Malaysia

Unilever Malaysia

Rexona Ramadan
Rexona
Agency: Mindshare Malaysia

CIMB

Tanam Cempedak Tumbuh Nangka
M&C Saatchi Malaysia

Digi Telecommunications

#Termakbul Sebuah Impian: Discarding the Conventional KOL Formula to Create Our Own
Agency: Naga DDB Tribal

Gerbang Alaf Restaurants

FIFA World Cup 2018 Real-Time Score Updates
McDonald's Malaysia
Agency: IDOTYOU

Star Media Group

#StandTogether Kindness Campaign
R.AGE

Unilever Malaysia

Jadilah Zombie Bola Paling Steady!
Axe, Brylcreem, CLEAR, Rexona
Agency: Mindshare Malaysia

AXA AFFIN Life Insurance

AXA eMedic - 1st Online Medical Card in Malaysia
Agency: Fast Events, Majesty Event, Rodeo, Bumblebee Consultancy

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

QSR Brands

Boxes for Malaysia
Pizza Hut
Agency: TBWA\ Kuala Lumpur

Tune Talk

If only a Banner could Talk, Can it?
Agency: Universal McCann

U Mobile

U Mobile 'Mobile Legends' Giler Campus Tournament
GX
Agency: Reach Publishing / PC.com

AIA

AIA Vitality – Wellness Festival
Agency: Trad3mark

Etika

Believe it or not! Calpis uses helium balloons to literally lift up Malaysians
Calpis
Agency: Entropia

Media Prima Television Networks

GoGegaria
Agency: tEXi Works

Mercedes-Benz Malaysia

A Million Ringgit Mercedes-Benz Appears Where It Is Not Expected
Agency: Sumo Eleven

Pernod Ricard Malaysia

Forget EDM. It’s Now All About ETM!
Chivas Regal
Agency: Sumo Eleven

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

Mamee-Double Decker

Purple Invasion
Mister Potato
Agency: Creative Juice \ Kuala Lumpur

U Mobile

Truck-Onz: U Mobile’s Phone Booth on Wheels Connects Migrants to their Homes
Agency: BPN Malaysia

U Mobile

U Mobile feat. Spotify – How the Music Analyser Drove Subscriptions in a Dynamic Partnership (Remix)
Agency: BPN Malaysia

Anchor Food Professionals

Anchor Food Professionals Pizzart
Agency: Truth Communications

EdgeProp.my

Harnessing Digital Edge for a Brick & Mortar Business
Malaysia Virtual Property Expo 2018
Agency: 16TWO

Etika

Goodday Milk Fest 2017
Goodday
Agency: Dentsu LHS

Etika

Pepsi Brings out the Bold to Wow Retailers!
Pepsi
Agency: Entropia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Gerbang Alaf Restaurants

McCafe Democratizing Western Coffee Experience
McCafe @ McDonald’s
Agency: OMD Malaysia

Mamee-Double Decker

Purple Invasion
Mister Potato
Agency: Creative Juice \ Kuala Lumpur

Procter & Gamble

A Winning Stage for Olay
Olay
Agency: Media Prima Television Networks

Celcom Axiata

Be Xactly You
XPAX
Agency: M&C Saatchi Malaysia

Dommal Food Services

Domino’s Cheese Tarik Campaign
Domino's Pizza Malaysia
Agency: MullenLowe Malaysia

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Gerbang Alaf Restaurants

McDonald's App
McDonald's Malaysia
Agency: IDOTYOU

Mercedes-Benz Malaysia

Mercedes-Benz Takes Millennials On A Journey To Adulthood
Agency: Sumo Eleven

Bata Malaysia

Bata Club
Agency: Capillary Technologies

Malaysia Airlines

Enrich Ramadhan Campaign
Enrich
Agency: M&C Saatchi Malaysia

Malaysia Airlines

More Rewarding with Enrich and CIMB
Enrich
Agency: M&C Saatchi Malaysia

Think BIG Digital

Freedom Flyer Programme
AirAsia BIG Loyalty

Watsons Malaysia

#OOTDiva by El
Agency: Naga DDB Tribal

AXA AFFIN Life Insurance

AXA eMedic - 1st Online Medical Card in Malaysia
Agency: Impact Communications

Dutch Lady Malaysia

Frisomum Gold: My Pregnancy, My Way
Frisomum Gold
Agency: Ripples

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

Mercedes-Benz Malaysia

Mercedes-Benz Malaysia – Redefining Premium Excellence
Agency: Centriq PR

Standard Chartered Bank Malaysia

Standard Chartered KL Marathon
Agency: TBWA\ Kuala Lumpur

Etika

Pepsi Puts the Bold Back in Marketing
Pepsi
Agency: Entropia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Etika

WONDA Lane – A First Ever Priority Lane in Expressways
Wonda Coffee
Agency: Entropia

SCORE

SCORE Virtual Race
SCORE Run
Agency: Mantra Communication

Think BIG Digital

Freedom Flyer Programme
AirAsia BIG Loyalty

Guardian Health & Beauty

Guardian Beauty Days
Agency: BBDO Malaysia

Procter & Gamble

A Winning Stage for Olay
Olay
Agency: Media Prima Television Networks

SCA Hygiene

Libresse Period Is Period
Libresse
Agency: BBDO Malaysia

Shiseido

WASO #FreeToBeMe
Agency: Webqlo

Unilever Malaysia

Make Peace with Dry Skin
Dove Derma Series
Agency: Edelman Malaysia

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

COBRA Malaysia

Rugby Straight from Your Jeans Pocket
COBRA 10s Malaysia
Agency: 16TWO

Genki!

Genki! Softwear
Agency: FALCON Agency

Wipro Unza

Dashing - “Jom Sembang Bola”
Dashing
Agency: Carat Media Services

Unilever Malaysia

Jadilah Zombie Bola Paling Steady!
Axe, Brylcreem, CLEAR, Rexona
Agency: Mindshare Malaysia

Etika

Goodday Charging Up the Day!
Goodday
Agency: Entropia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Entropia

Gerbang Alaf Restaurants

McCafe Democratizing Western Coffee Experience
McCafe @ McDonald’s
Agency: OMD Malaysia

Gerbang Alaf Restaurants

McDonald's Ayam Goreng McD
McDonald's Malaysia
Agency: OMD Malaysia

Malaysia Airlines

How Malaysia Airlines shined the light on sunny Brisbane
Agency: m/SIX Malaysia

Dutch Lady Malaysia

Friso Gold - Tour to Holland
Friso Gold
Agency: Havas Immerse

GlaxoSmithKline

Sensodyne Chill Test
Sensodyne
Agency: Mindshare Malaysia

Malayan Banking

e-Ang Pow / Shake & Win
Maybank
Agency: Dreamteam

Pernod Ricard Malaysia

Chivas Digitized Whisky Lab
Chivas Regal
Agency: Monster Interactive

Petron Fuel International

“Heart Petron on Waze” Mobile Campaign
Petron Malaysia
Agency: Trapper Interactive

Etika

Goodday Charging Up the Day!
Goodday
Agency: Entropia

Etika

WONDA Lane – A First Ever Priority Lane in Expressways
Wonda Coffee
Agency: Entropia

Etika

International WONDA Coffee Day 2017
Wonda Coffee
Agency: Dentsu LHS

Gerbang Alaf Restaurants

McCafe – InstaBillboard
McDonald's Malaysia
Agency: Leo Burnett Malaysia

Malayan Banking

Maybank achieves a 'Hole in One' with Malaysia's 1st Programmatic OOH that changes according to Traffic and Weather
Maybank
Agency: Initiative

Etika

Calpis Fibre Thematic
Calpis
Agency: Dentsu LHS

Malaysia Airlines

Malaysia Airlines Global Grand Travel Deals made better with MAGIc
Agency: m/SIX Malaysia

Gerbang Alaf Restaurants

McDonald's App
McDonald's Malaysia
Agency: IDOTYOU

Shiseido

Optimizing And Spreading The Essence Of Beauty
Agency: Webqlo

Standard Chartered Bank Malaysia

Visa Platinum Credit Card Relaunch
Agency: TBWA\ Kuala Lumpur

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Etika

Pepsi Black Launch: The Future is Now
Pepsi
Agency: Naga DDB Tribal

Malaysia Organising Committee (MASOC)

KL2017 Rises Together with the Star
SEA Games KL2017
Agency: m/SIX Malaysia

Malaysia Organising Committee (MASOC)

KL2017 Torch Run (“Oborgami”)
SEA Games KL2017
Agency: m/SIX Malaysia

Themed Attractions Resorts & Hotels

A Little Coast That Could
Desaru Coast
Agency: FCB Group

Etika

Pepsi Presents: Your Name, Your Story
Pepsi
Agency: Entropia

Etika

Wonda Brews Surprising Gift Boxes Via Ezibox
Wonda Coffee
Agency: Entropia

Malaysia Organising Committee (MASOC)

Our Rakyat, the Netizen Journalists KL2017
SEA Games KL2017
Agency: m/SIX Malaysia

Prudential

#ShareTheLight
Agency: Zeno Public Relations (Malaysia)

Prudential

Living The Dream
Agency: Zeno Public Relations (Malaysia)

AirAsia

Roberto Carlos StillGotIt

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

Gerbang Alaf Restaurants

McDelivery Invades eSports!
McDonald's Malaysia

Malaysia Airlines

Enrich & LOL Events Partnership
Enrich
Agency: M&C Saatchi Malaysia

Procter & Gamble

A Winning Stage for Olay
Olay
Agency: Media Prima Television Networks

AirAsia

DareToDream to KLGames 2017

Beiersdorf Malaysia

NIVEA MEN - World Class Line Up
NIVEA MEN
Agency: FCB Group

Etika

Wonda Coffee - Proud Supporter of Football Supporters
Wonda Coffee
Agency: Naga DDB Tribal

Million Dollar Feet Malaysia

Million Dollar Feet 2017
Agency: Monkey Theory

SCORE

SCORE Virtual Race
SCORE Run
Agency: Mantra Communication

Celcom Axiata

Celcom Lagenda 5 Sekawan Series
Celcom
Agency: M&C Saatchi Malaysia

CIMB

Gong Xi Nasi Lemak
Agency: M&C Saatchi Malaysia

Etika

Goodday CHARGE – A Delicious New Energy From Milk
Goodday
Agency: Dentsu LHS

Gerbang Alaf Restaurants

Ayam Goreng McD – Delicious Decibels
McDonald's Malaysia
Agency: Leo Burnett Malaysia

Tune Talk

Haji Kedekut (Tune Talk Online +VIBE Plans)
Agency: Universal McCann

Dommal Food Services

Sila Beli Pizza, Jangan Lari (Social Media Management)
Domino's Pizza Malaysia
Agency: 16TWO

Etika

Pepsi Presents: Your Name, Your Story
Pepsi
Agency: Entropia

Gerbang Alaf Restaurants

McDonald’s Double Spicy Chicken McDeluxe #NoDrinkChallenge
McDonald's Malaysia
Agency: IDOTYOU

Media Prima Television Networks

Sing! China Season3

Tune Talk

Haji Kedekut (Tune Talk Online +VIBE Plans)
Agency: Universal McCann