Winners

Moov Hong Kong

Moov “We Are All Cantopop” Rebranding Campaign
Moov
Agency: The Bread Digital

Wilson Communications

(UN)OFFICIAL PARTNER
Agency: VIB EGG Advertising, UM

Hong Kong Tourism Board

Old Town Central Campaign
Agency: Grey Advertising Hong Kong

Wilson Communications

(UN)OFFICIAL PARTNER
Agency: VIB EGG Advertising, UM

Carlsberg Hong Kong

Probably the Smoothest Beer in the World
Carlsberg Smooth Draught
Agency: McCann Worldgroup Hong Kong

adidas Hong Kong

Create Your Pitch
adidas
Agency: Havas Hong Kong, Accenture Interactive, Greater China

Carlsberg Hong Kong

Apple, Apple, Somersby Apple!
Somersby
Agency: Initiative, DDB Group Hong Kong

Wilson Communications

(UN)OFFICIAL PARTNER
Agency: VIB EGG Advertising, UM

IKEA Hong Kong

IKEA Tsuen Wan Store Opening Campaign
IKEA
Agency: Metta Communications

Sony Corporation of Hong Kong

Unheard City Stories
Sony Hong Kong
Agency: Create & Yay

CLP Power Hong Kong

Power Your Love 2018 Programme
CLP
Agency: Bones Communications, Dream of Fish

Nestlé Hong Kong

Ben’s Intern Project
Nestlé ® CARNATION®

Link Asset Management

A Spin for Good Fortune
Temple Mall

Richemont Group

Cartier Mainland Chinese Tourists Summer Holiday Campaign
Cartier Hong Kong
Agency: MediaCom Hong Kong

Wyeth Nutrition

ILLUMA HMO Launch
ILLUMA
Agency: OMD Hong Kong

Link Asset Management

Link Community Tour
Link

BMW Concessionaires (HK)

JOY IS TIMELESS MEGA EVENT
BMW

L’Oréal Hong Kong

La Roche-Posay Parents Academy
La Roche-Posay
Agency: REPRISE

Mars

Occasion campaign – Connect People Closer Together
Eclipse
Agency: MediaCom Hong Kong

AIA International

Day Day Connect i-Intelligent Customer Engagement Platform
AIA Hong Kong

AIA International

AIA Customer Centricity Digital Ecosystem
AIA Hong Kong
Agency: Accenture Interactive, Greater China

Standard Chartered Bank (Hong Kong)

Standard Chartered’s Algorithm Agent
Simply Cash Visa Card
Agency: iProspect HK, TBWA\ Hong Kong, Carat Hong Kong

The Hong Kong Jockey Club

HKJC Striding On With A.I. Image Recognition
Striding On
Agency: PHD Hong Kong

DBS Bank (Hong Kong)

DBS Home360 – One-Stop Journey to Your New Home
DBS Home360
Agency: Altitude Labs

Eagle Property Management (CP)

Gudetama’s Comfort Journey at Langham Place
Langham Place

Hong Kong Tourism Board

Old Town Central Campaign – Interactive Art Projection
Grey Advertising Hong Kong

adidas Hong Kong

adidas Create Your Pitch
Agency: Accenture Interactive, Greater China

Carlsberg Hong Kong

Probably the Smoothest Beer in the World
Carlsberg Smooth Draught
Agency: McCann Worldgroup Hong Kong

Moov Hong Kong

Moov “We Are All Cantopop” Rebranding Campaign
Moov
Agency: The Bread Digital

Wyeth Nutrition

The Reward Program of Love
Agency: OMD Hong Kong

Cathay Pacific Airways

Wake Up Fresh in Europe
Cathay Pacific
Agency: McCann Worldgroup Hong Kong

Eagle Property Management (CP)

Gudetama’s Comfort Journey at Langham Place
Langham Place

FWD Hong Kong

North Pole Marathon
Agency: Saatchi & Saatchi Hong Kong, MSL Hong Kong

French Cultural Association

Lumieres Hong Kong
Lumieres Hong Kong
Agency: Uniplan

Cathay Pacific Airways

Wake Up Fresh in Europe
Cathay Pacific
Agency: McCann Worldgroup Hong Kong

Sunkist Growers

#SunkistCreations
Sunkist
Agency: Edelman

AIA International

Love is in Every Moment
AIA Hong Kong
Agency: Uth Creative Group

Standard Chartered Bank (Hong Kong)

Standard Chartered: Raise-a-Saver
Agency: TBWA\ Hong Kong, Carat Hong Kong

AXA Hong Kong

From Living Life to Loving Life
AXA
Agency: Leo Burnett, Havas Hong Kong, Publicis Conseil

Coca-Cola China

Coca-Cola City-wide TETRIS Viva
Coca-Cola
Agency: REPRISE, UM

Sun Life Financial Hong Kong

Social Paddling
Sun Life
Agency: CMRS Digital Solutions

adidas Hong Kong

adidas Create Your Pitch
Agency: Accenture Interactive, Greater China

DBS Bank (Hong Kong)

DBS Home360 – One-Stop Journey to Your New Home
DBS Home360
Agency: Altitude Labs

adidas Hong Kong

Create Your Pitch
adidas
Agency: Havas Hong Kong, Accenture Interactive, Greater China, LORE

McDonald’s Hong Kong

Anticipating Hungry Moments
Agency: OMD Hong Kong

Birdie

Free as a Birdie
Birdie Hong Kong
Agency: REPRISE, UM

IKEA Hong Kong

IKEA Tsuen Wan Store Opening – GOSIG GOLDEN Finds the Way Home
Agency: Edelman, Mindshare Hong Kong

General Mills Hong Kong

Love Blooms
Häagen-Dazs
Agency: Carat Hong Kong

Hong Kong Tourism Board

Hong Kong Shingo Art – Leveraging the J-POP Influence

GOGOVAN

GOGOVAN USE CASE CAMPAIGN
Agency: iNNN Creative Solutions

Alipay Payment Services (HK)

Ali, Alipay
Agency: Guru Online

AIA International

Hong Kong Observation Wheel & Vitality Park
AIA Hong Kong
Agency: The Entertainment Corporation

Carlsberg Hong Kong

Probably the Smoothest Beer in the World
Carlsberg Smooth Draught
Agency: McCann Worldgroup Hong Kong

Unilever Hong Kong

Appreciate Don’t Adjudicate
Dove
Agency: PHD Hong Kong, Uth Creative Group

French Cultural Association

Lumieres Hong Kong
Lumieres Hong Kong
Agency: Uniplan

adidas Hong Kong

Create Your Pitch
adidas
Agency: LORE, HAVAS HONG KONG, ACCENTURE INTERACTIVE, GREATER CHINA

Cathay Pacific Airways

Wake Up Fresh in Europe
Cathay Pacific
Agency: McCann Worldgroup Hong Kong

AIA International

Love is in Every Moment
AIA Hong Kong
Agency: CMRS Digital Solutions, MediaCom Hong Kong, Uth Creative Group

DBS Bank (Hong Kong)

DBS Live more, Bank less
Agency: Wavemaker Client Solutions Hong Kong

Sony Corporation of Hong Kong

Sony A9 ALL IN THIS SECOND
Sony Hong Kong
Agency: Carat Hong Kong, The Right Side

Sun Hung Kai Real Estate Agency

apm All-Encompassing Digital Football Gala
apm

DBS Bank (Hong Kong)

DBS Home360 – One-Stop Journey to Your New Home
DBS Home360
Agency: Altitude Labs

DBS Bank (Hong Kong)

DBS iWealth® App – Not Another Bank App
DBS iWealth® App
Agency: Sunny Idea (HK), Sanuker Inc.

Uber Hong Kong

Trust In Uber Campaign
Uber
Agency: The Bread Digital

Hong Kong Tourism Board

Old Town Central Campaign – Old Town Central Dogs
Agency: Grey Advertising Hong Kong

Carlsberg Hong Kong

Probably the Smoothest Beer in the World
Carlsberg Smooth Draught
Agency: McCann Worldgroup Hong Kong

AXA Hong Kong

AXA Kathmandu – Believe in You
AXA
Agency: Publicis Hong Kong, Havas Hong Kong, Publicis Conseil

Hang Seng Bank

Hang Seng Wealth Management Campaign – Family is at the heart of wealth
Agency: Wavemaker Hong Kong, DDB Group Hong Kong

Jardine Restaurant Group

Black is Luck
Pizza Hut Hong Kong
Agency: Havas Hong Kong

AXA Hong Kong

From Living Life to Loving Life
AXA
Agency: Leo Burnett, Havas Hong Kong, Publicis Conseil

DBS Bank (Hong Kong)

DBS Live more, Bank less
Agency: Wavemaker Client Solutions Hong Kong

Mars

Occasion campaign – Connect People Closer Together
Eclipse
Agency: MediaCom Hong Kong

Unilever Hong Kong

Appreciate Don’t Adjudicate
Dove
Agency: PHD Hong Kong, Uth Creative Group

AIA International

Hong Kong Observation Wheel & Vitality Park
AIA Hong Kong
Agency: The Entertainment Corporation

Swire Properties

Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition, Swire Properties Greater China Tour

Wyeth Nutrition

PROMAMA e-Learning Module
PROMAMA
Agency: OMD Hong Kong

CK Asset Holdings

The Zumurud
Agency: WHAZZUP

Hongkong Land

LANDMARK “A Year of Wisdom”
LANDMARK
Agency: South China Morning Post Publishers – Marketing Solutions

MTR CORPORATION

ELEMENTS Presents: Glamorous 40 Garfield’s Art Asia Tour
ELEMENTS

Johnson & Johnson Vision

From Her Lens to Enjoy the World
ACUVUE
Agency: UM, REPRISE

McDonald’s Hong Kong

Anticipating Hungry Moments
Agency: OMD Hong Kong

Manulife (International)

Manulife Retirement Solutions 4.0
Agency: Amnet Hong Kong, mcgarrybowen

Lee Tung Avenue Management Company

Full Moon and the Fire Dragon
Lee Tung Avenue
Agency: Makeitloud Marketing, Strategic Public Relations Group

Swire Properties

PROJECT AFTER 6: Cube Culture
Taikoo Place
Agency: Wasabi Creation

BMW Concessionaires (HK)

JOY IS TIMELESS MEGA EVENT
BMW
Agency: 6 Degrees

BMW Concessionaires (HK)

The First-Ever BMW X2 Launch – Be The One Who Dares
Agency: Imagine Lab

Carlsberg Hong Kong

Probably the best beer marketing revolution
Carlsberg Smooth Draught
Agency: Initiative, McCann WorldGroup Hong Kong

General Mills Hong Kong

Love Blooms
Häagen-Dazs
Agency: Carat Hong Kong

Unilever Hong Kong

Knorr’s Superfood Solution Supercharges Starved Hongkongers
Knorr
Agency: PHD Hong Kong, Resolution Media Hong Kong

Nespresso Hong Kong

Let “Taste Data” Automate Your Next Nespresso
Agency: Neo

United Asia Finance

YES, UA!
UA Finance
Agency: GroupM Hong Kong

Carlsberg Hong Kong

Probably the Smoothest Beer in the World
Carlsberg Smooth Draught
Agency: McCann Worldgroup Hong Kong

General Mills Hong Kong

Love You So Mochi
Häagen-Dazs
Agency: Carat Hong Kong

Nike Hong Kong

2017 Hong Kong Marathon Campaign
Agency: iProspect Hong Kong, REPRISE

Hongkong Land

boutique boulevard 2017
LANDMARK
Agency: Magnetic Asia

L’Oréal Hong Kong

La Roche-Posay Parents Academy
La Roche-Posay
Agency: REPRISE

New Town Plaza

New Town Plaza Happy Lunar New Year with LEGO®

DBS Bank (Hong Kong)

DBS Home360 – One-Stop Journey to Your New Home
DBS Home360
Agency: Altitude Labs

McDonald’s Hong Kong

Anticipating Hungry Moments
Agency: OMD Hong Kong

West Kowloon Cultural District Authority

West Kowloon Xiqu Centre VR experience@Hong Kong∞Impression
West Kowloon Cultural District

L’Oréal Hong Kong

An ID That Cuts You In Queue
YSL Beauté
Agency: Mindshare Hong Kong

AIA International