Winners

Society for Community Organisation

Wardrobe Apartment
Agency:   BBDO Hong Kong

Ztore.com

Ztore “Ztore gives you Another Choice” Branding Campaign
Agency:   The Bread Digital

Danone

B’lue
I am Rubbish Teen, So What?
Agencies:   FUSE Hong Kong, More PR & Marketing

Audi Hong Kong

Audi Q2
#Untaggable
Agency:   PHD Hong Kong

Ztore.com

Ztore “Ztore gives you Another Choice” Branding Campaign
Agency:   The Bread Digital

BMW Hong Kong

BMW #TakeTheLead
Agency:   LKF Xcite

Unilever Hong Kong

Rexona
Rexona Resolves a Social Stench
Agency:   PHD Hong Kong

Standard Chartered Hong Kong

How Hainan Sold Hainan Deliciously
Agency:   TBWA\ Hong Kong

Hong Kong Broadband Network

HKBN Hometel Social Campaign – Stay Connected with Love
Agency:   Glance

HSBC

Rainbow Lions
Agency:   Grey Advertising Hong Kong

Times Square

Celebrate CNY by Revitalising Cantonese Opera

AIA Pension & Trustee Co

AIA MPF
Let’s Work Together
Agencies:   Bentley Communications, Hungry Digital, CMRS Digital Solutions

AstraZeneca

Ovarian Health Action
Agencies:   Mindshare Hong Kong, Mind Resource Ogilvy

FWD Life Insurance Company (Bermuda)

FWD MAX Engagement Programme
Agency:   International Customer Loyalty Programmes

DBS Bank (Hong Kong)

DBS Credit Cards
DBS Credit Cards Engagement Campaign thru Gamification and InstaRedeem
Agencies:   Play Basis, ESDlife

adidas Hong Kong

adidas Sports Base
Agencies:   Carat Media Services Hong Kong, Accenture Interactive, Greater China

AIA International

Customer Segmentation Toolkit

Standard Chartered Hong Kong

Asia Miles MasterCard
Where Data and Creativity Meet To Drive Business Performance
Agency:   iProspect Hong Kong

McDonald’s Hong Kong

Real Time Automated Weather Deactivation System
Agency:   Resolution Media@OMD Hong Kong

K11

K11 Natural

DBS Bank (Hong Kong)

DBS digibank HK
DBS digibank – Leading the Fashion of Banking
Agency:   Havas Hong Kong

General Mills Food Asia

Wan Chai Ferry
Veggie Mahjong
Agency:   Havas Hong Kong

Hong Kong Disneyland

Iron Man Experience
Agency:   Isobar

Vitasoy International Holdings

Vita Lemon Tea
One Stage For All
Agency:   BBDO Hong Kong

Unilever Hong Kong

Rexona
Rexona Resolves a Social Stench
Agency:   PHD Hong Kong

Standard Chartered Hong Kong

Asia Miles MasterCard
Where Data and Creativity Meet To Drive Business Performance
Agency:   iProspect Hong Kong

Wyeth Nutrition

Illuma Organic
Green Parents’ Data Farm
Agency:   OMD Hong Kong

adidas Hong Kong

adidas Sports Base
Agencies:   LORE, Accenture Interactive, Greater China

DBS Bank (Hong Kong)

DBS BusinessClass
Apparel Disrupt

Sands China

The Parisian Macao
The Parisian Macao Grand Opening
Agency:   Uniplan

Jardine Restaurant Group

Pizza Hut Hong Kong
Spicy Roulette Pizza Challenge
Agency:   Havas Hong Kong

McDonald’s Hong Kong

McCafe
What Makes Great Coffee?
Agency:   DDB Group Hong Kong, OMD Hong Kong

Society for Community Organisation

Wardrobe Apartment
Agency:   BBDO Hong Kong

Convoy Financial Services

Convoy Branding Campaign 2017
Agency:   Uth Creative Group

Standard Chartered Hong Kong

Why banking can be an obsession 2017
Agency:   TBWA\ Hong Kong

Hang Seng Bank

Foreign Exchange
Using Data and Programmatic to create investment appetite
Agency:   Maxus Hong Kong

adidas Hong Kong

adidas Sports Base
Agency:   Accenture Interactive, Greater China

PCCW Media

Now TV
2-second Riddle Trailer
Agency:   Havas Hong Kong

Lan Kwai Fong Group

LKF Halloween Monster Mash 2017
Agency:   LKF Labs

FWD General Insurance Company

FWD Drivamatics

Vitasoy International Holdings

Vita Lemon Tea
One Stage For All
Agency:   BBDO Hong Kong

Jardine Restaurant Group

Pizza Hut Hong Kong
Spicy Roulette Pizza Challenge
Agency:   Havas Hong Kong

Shiseido (HK)

Find Your Glow
Agency:   Curious Few Company

AIA Pension & Trustee Co

AIA MPF
Doubles Strategy
Agencies:   Uth Creative Group, CMRS Digital Solutions, MediaCom Hong Kong

adidas Hong Kong

adidas Sports Base
Agencies:   Accenture Interactive, Greater China, LORE, Carat Media Services Hong Kong

FWD Life Insurance Company (Bermuda)

FWD North Pole Marathon 2017
Agency:   A.LOUD Asia Communications

Hong Kong Disneyland Resort

Hong Kong Disneyland
Iron Man Experience
Agencies:   Mindshare Hong Kong, mcgarrybowen, Isobar

PrimeCredit

WeWa
WeWa Credit Card Launch & Relaunch Campaign 2016-2017
Agency:   Uth Creative Group, Maxus Hong Kong, Fimmick

Jardine Restaurant Group

Pizza Hut Hong Kong
Spicy Roulette Pizza Challenge
Agency:   Havas Hong Kong

Society for Community Organisation

Wardrobe Apartment
Agency:   BBDO Hong Kong

Construction Industry Council & Hong Kong Green Building Council

Hong Kong Green Building Week
Hong Kong Green Building Week 2016-2017
Agency:   Betake Marketing (HK)

The Hong Kong Jockey Club

Riding High Together Festival 2017

A Drop of Life

Race for Water & Walk for Water 2017
Agency:   AsiaPac Net Media

adidas Hong Kong

adidas Sports Base
Agencies:   LORE, Accenture Interactive, Greater China

AB InBev

Corona
This Is Living

Eagle Property Management (CP)

Langham Place
Spider-Man: Homecoming x Langham Place

McDonald’s Hong Kong

Shogun and Tamago Bring the Love Back!
Agency:   OMD Hong Kong, DDB Group Hong Kong

DBS Bank (Hong Kong)

DBS COMPASS VISA
DBS COMPASS VISA Branding Revamp – Mastering the Art of Spending
Agency:   CMRS Digital Solutions

Hong Kong Disneyland Resort

Hong Kong Disneyland
Iron Man Experience
Agencies:   Mindshare Hong Kong, mcgarrybowen, Isobar

DBS Bank (Hong Kong)

DBS digibank HK
DBS digibank – Leading the Fashion of Banking
Agency:   Havas Hong Kong

CLP Power Hong Kong

CLP Power
CLP HK App Transformation
Agency:   Accenture Interactive, Greater China

Sun Hung Kai Properties

SKY100 Hong Kong Observation Deck
SKY100 Mobile Application Revamp
Agency:   Accenture Interactive, Greater China

Ztore.com

Ztore “Ztore gives you Another Choice” Branding Campaign
Agency:   The Bread Digital

FWD Life Insurance Company (Bermuda)

FWD CANsurance – “The Game Changer at Work”
Agency:   The Bread Digital

Kjeldsens

The CNY Greetings Tips
Agency:   Beyond Digital Solutions

HUAWEI Mobile HK

HUAWEI Mate 9 Series
HUAWEI Snowy Carnival Campaign
Agencies:   MediaCom Hong Kong, JCDecaux Cityscape

Hong Kong Disneyland Resort

Hong Kong Disneyland
Iron Man Experience
Agencies:   Mindshare Hong Kong, mcgarrybowen

Sun Life Hong Kong

Sun Life Financial
Sun Life #BEBRIGHT rebrand campaign
Agency:   Partners

AIA Pension & Trustee Co

AIA MPF
Let’s Work Together with Care-ER
Agency:   Bentley Communications

AIA International

AIA
AIA Hong Kong Disneyland Strategic Alliance

Swire Properties

Cityplaza Hong Kong, LEGO Hong Kong
Cityplaza x LEGO “Cities of Wonders” Campaign

Vitasoy International Holdings

Vita No Sugar Tea
Not Overdone
Agency:   BBDO Hong Kong

Nissin Foods (H.K.)

Demae Iccho
Charming Boya Dance in Action
Agency:   dentsu X

Crown Motors

Lexus Hong Kong
Lexus IS series launch campaign
Agency:   Celebite

Hong Kong Disneyland

Data-Driven Programmatic Campaign for Always on Acquisitions
Agency:   MEC Hong Kong

Standard Chartered Hong Kong

Asia Miles MasterCard
Data Fuelled Programmatic Excellence for Standard Chartered Bank
Agency:   iProspect Hong Kong

Marriott International

Marriott Suite Surprise Programmatic Campaign
Agencies:   Xaxis Hong Kong, MEC Hong Kong

Society for Community Organisation

Wardrobe Apartment
Agency:   BBDO Hong Kong

HSBC

Rainbow Lions
Agency:   Grey Advertising Hong Kong

Hong Kong Tourism Board

20 of the Best in Hong Kong’s Old Town Central

adidas Hong Kong

adidas Climaheat Snow Run
Agencies:   TBWA\ Hong Kong, Many Many Creations, Untitled

McDonald’s Hong Kong

Shogun and Tamago Bring the Love Back!
Agency:   OMD Hong Kong, DDB Group Hong Kong

Ztore.com

Ztore “Ztore gives you Another Choice” Branding Campaign
Agency:   The Bread Digital

McDonald’s Hong Kong

Real Time Automated Weather Deactivation System
Agency:   Resolution Media@OMD Hong Kong

Standard Chartered Hong Kong

Make All Miles Count with SCB
Agency:   iProspect Hong Kong

Hang Seng Bank

Travelsure (Travel Insurance)
Intercept the moments of need for Travellers
Agency:   Maxus Hong Kong

Hong Kong Broadband Network

HKBN Hometel Social Campaign – Stay Connected with Love
Agency:   Glance

Ztore.com

Ztore “Ztore gives you Another Choice” Branding Campaign
Agency:   The Bread Digital

Royal Caribbean Hong Kong

Dare to try, Dare to Shine
Agency:   CMRS Digital Solutions

Sands China

The Parisian Macao
The Parisian Macao Grand Opening
Agency:   Uniplan

AIA Pension & Trustee Co

AIA MPF
Let’s Work Together – Capability Building Workshop
Agency:   Bentley Communications

Lan Kwai Fong Group

LKF Halloween Monster Mash 2017
Agency:   LKF Labs

Hong Kong Tourism Board

Best of All, It’s in Hong Kong
Agency:   Grey Advertising Hong Kong

Sun Hung Kai Properties

SKY100 Hong Kong Observation Deck
SKY100 Mobile Application Revamp
Agency:   Accenture Interactive, Greater China

Marriott International

Sheraton Hotels & Resorts
Sheraton’s Go Beyond Ride Hailing Campaign
Agencies:   WE Marketing Group, MEC

Mitsubishi Electric (Hong Kong)

Product Campaign 2017 – Ta-da-i-ma – Stage 1
Agency:   Dentsu Hong Kong

Audi Hong Kong

Audi Q2
#Untaggable
Agency:   PHD Hong Kong

GSK Consumer Healthcare HK

Panadol
Crack the Myth
Agency:   MediaCom Hong Kong

Mitsubishi Electric (Hong Kong)

Product Campaign 2017 – Ta-da-i-ma – Stage 2
Agency:   Dentsu Hong Kong

adidas Hong Kong

adidas Sports Base
Agencies:   Accenture Interactive, Greater China, Carat Media Services Hong Kong

Jardine Restaurant Group

KFC
Launch of Kolonel Fast Connect and New “Order KFC” App
Agency:   SOCIETY

Shiseido (HK)

Shiseido
Find Your Glow
Agency:   Curious Few Company

adidas Hong Kong