MDA and IAB zoom in on programmatic marketing

Malaysian Digital Association (MDA) has teamed up with the Interactive Advertising Bureau (IAB) Singapore, for the second successive year, to present the Programmatic and Mobile Training event. This will be held on November 30, 2016 at the Eastin Hotel Kuala Lumpur.The training series will focus on successful programmatic marketing, mobile planning and executions. Experts in the fields of programmatic and mobile fields will also share their knowledge in key areas of these two fields.  The workshop also features interactive breakout sessions during which participants could pose questions and have them answered by these specialists drawn from Malaysia and Singapore.“These sessions represent a great opportunity for members of our industry to learn more about programmatic, and how to use the mobile platform to their advantage, ” said Serm Teck Choon, MDA president and country head of CtrlShift Malaysia.“We are delighted to be back in Kuala Lumpur with Programmatic and Mobile Training curated by our specialist committees in collaboration with the MDA,” said Miranda Dimopoulos, CEO, IAB Singapore and ambassador to SEA.“We hope this combination of Malaysian experiences and regional ASEAN expertise, and insights on the industry will address the wants of the participants more effectively,” added Robin Bach Kolling, co-chair of MDA knowledge council and head of connect, GroupM.