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McDonald’s rolls out self-service kiosks in Malaysia

McDonald’s has rolled out its self-service kiosks in Malaysia, starting out with the Bukit Bintang branch and Bangsar Telawi branch. This comes shortly after the launch in neighbouring markets of Singapore and Hong Kong. The service allows customers the option to skip the classic queue in placing orders, as well as, making payments.

With the self-service kiosks, customers are also able to customise their burger according to their preference.

All you have to do is place your order be it, a la carte or set meals, pay, and wait for your number to be called at the collection counter,” Eugene Lee, marketing director of McDonald’s Malaysia said. Speaking to A+M, Lee added the fast food chain will open more branches in the future.

“Currently we have two restaurants that already have this, and there will be more to come as we scale up,” he said. This is said to scale up to five by the end of the year. Meanwhile, McDonald’s Malaysia has also launched the #NoDrinkChallenge for those who are up for a spicy challenge. The contest which lasts from now until 22 November 2017 and challenges the public to consume one whole Double Spicy Chicken McDeluxe burger without taking a single sip of any drink on Facebook Live.

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“We’ve just launched a new Spicy Chicken McDeluxe that is much spicier and juicier now because of an improved patty. Because of the spicier patty, we’re challenging our customers to the #NoDrinkChallenge to see if they can finish a Double Spicy Chicken McDeluxe without taking a drink,” Lee said. Similar to its Ayam Goreng campaign, Lee said the fast food chain is “committed to giving new life to our products, and constantly improving them.

Lee said it also wants to leverage Facebook Live to prove authenticity.

“Usually people are very hesitant to try out Facebook Live because of the ‘live’ aspect. They are worried they will do or say something wrong and embarrass themselves. But with these eating challenges, it’s easy, you just need to eat in front of the camera,” he added.

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