Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

McDonald’s new Christmas ad shows a hug is all you need

share on

McDonald’s is getting audiences into the Christmas spirit with a new emotional campaign, focusing on the importance of hugging between families and loved ones. http://youtu.be/iYLA_b8It-gCreated by DDB Hong Kong, the TV spot tells the story of a traditional grandfather who has trouble expressing affection towards his son, even when it is most called for. He then goes on to discover the joy of physical affection through his grandson. The magic moment at the end of the spot, where he embraces this joy with his son, is punctuated and celebrated by the two simple “thank you” he receives from the two generations he has brought into the world.Yvonne Tang, senior director, marketing at McDonald's Hong Kong, said: “The campaign initiates a movement for Hong Kong people to show their affection. The campaign will include a digital component that amplifies the universal truth of the power of affection.”O’Poon, group creative director at DDB Group Hong Kong, added: “Festive advertising has become very tactical and promotional. We wanted to cut through the clutter by being more subtle and silent with our messaging. "By going back to the roots of McDonald’s values and its connection to families, we have created a classic McDonald’s story with a timeless formula: simplicity, surprise, and a smile."CreditsCreative agency: DDB Group Hong KongVP regional director: Peter RodenbeckHead of strategy and innovation: Andreas KrasserGroup creative director: O’PoonCreative director: Paul YuAssociate creative director: Roy HaAssociate creative director: Anderson WanArt director: Jeffery FooArt director: Meshiria ChanHead of broadcast: Annie TongTV producer: Denise WongBusiness director: Noel YuenAccount director: Koman KoAssociate account director: Rita ChanSenior Account Executive: Apple NgMedia agency: OMD Hong KongBusiness director: Germaine TseSenior buying manager: Eppie TsangGroup head: Tiffany ChengSenior buyer: Verna KwanDigital media planner: Mabel HoMedia planner: Phoebe NgTVC director: Johnny Au – Production Station

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window