Ministry of Culture, Community and Youth has appointed Havas Worldwide Siren for its marketing communications and consultancy services.
The agency will be tasked to promote Youth Corps Singapore. According to Gebizz, also vying for the account was Ogilvy & Mather and Omnifluence. The appointment is for a period of a year. Havas will also be handling digital media, communication, media buying and creative executions for the ministry.
The pitch was first called in June this year.