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MCCY hands Ogilvy two nation building projects

Ogilvy & Mather Singapore (O&M) has been appointed as the creative agency to deliver two new creative campaigns for Singapore’s Ministry of Culture, Community and Youth (MCCY) in 2017, with Maxus Communications Singapore as media partner.

O&M’s assignment includes the development of an integrated communications plan to strengthen the Singapore spirit. The two campaigns were won following a competitive pitch.

The agency will spearhead the publicity efforts to invite Singaporeans to share their views on their visitor experience for a memorial that seeks to honor the values of Singapore’s founding leaders. It will also deliver a campaign to reach out to Singaporean youth on the country’s shared values of resilience, unity and togetherness in difficult times.

“Having worked together since 2013 on SG50 publicity initiatives, we are confident in the agency’s understanding of our objectives, and their ability to deliver campaigns that will resonate with Singaporeans,” said Tangie Kay, deputy director, marketing communications, resilience division, MCCY.

Chris Riley, group chairman, O&M, said, “Through the development of creative and engaging platforms, we will forge stronger connections among people in Singapore, critically important in today’s increasingly complex and uncertain world.”


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