McCann Worldgroup Singapore names new CEO as Rob Doswell focuses on Craft

McCann Worldgroup Singapore has handed Nick Handel, managing director of MRM//McCann Singapore the CEO role.

Meanwhile Rob Doswell (pictured), who held the twin roles of McCann Singapore CEO and regional managing director of Craft, McCann Worldgroup’s global production and adaptation unit, will now focus exclusively on Craft’s expanding APAC business. Doswell held the role since 2014, joining the agency to replace Ben Lightfoot.

According to the agency, this will create for a new fully-integrated agency seamlessly uniting the capabilities of McCann and MRM//McCann.

Meanwhile, a press statement from the agency read: “Doswell’s concentration on Craft comes as the unit is experiencing strong business growth across the region, as well as globally, with an expanding portfolio of clients.”

This comes weeks after the agency declined to pitch for the OCBC creative account after being on the business for approximately five years. The agency had then confirmed Marketing’s queries on Doswell taking on the new role. The changes will come into effect 1 October.

“Back in 2015, we set ourselves the objective of being the leading creatively-driven, integrated marketing communications company in Singapore,” said Handel.

“In today’s increasingly complex, technology-oriented, and data-driven marketing environment, McCann Worldgroup believes that success lies in investing further in specialised resources, particularly in technology and data-driven marketing. To that end, our vision was to drive improved collaboration between the disciplines, but without jeopardising the integrity of our specialist McCann Worldgroup agencies – MRM//McCann, McCann Health, CRAFT and McCann.”

The new McCann-MRM//McCann Singapore team, headed by Handel, will include both current and new employees. The creative duties will be jointly led by Dante Abelarde, creative director, MRM//McCann, and Peter Hibberd, creative director, McCann Singapore.

Brendon Chase will now become director of strategy, MRM//McCann and McCann, and Matteo Peirce, previously at Infiniti, has joined as strategy director. Michelle Tsui, previously at Saatchi & Saatchi China, joins as CFO. Michelle Wong joins as business director, previously having worked at Water’s Edge and Dentsu.

Charles Cadell, president, McCann Worldgroup APAC, said: “The unification of MRM//McCann’s best-in-market capability with McCann’s pedigree and standing all under Handel’s leadership will add significant breadth and depth to our client needs in Singapore and the region. Meanwhile, Doswell will lead all Craft initiatives across Asia to continue to drive its strong growth and operating performance.”

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