McCann Singapore hires head of digital

McCann Singapore has hired Kaezad Nallaseth (pictured) as head of digital.Nallaseth brings a wealth of experience to McCann, with 17 years of international advertising experience, 15 of those in the pure digital and CRM space. He will be responsible for growing the agency’s digital business by deepening the capabilities of the McCann team in Singapore, and by working in partnership with other McCann Worldgroup disciplines.Nallaseth has relocated to Singapore, joining from Tribal Worldwide Toronto where he was VP, Business Unit Director, leading several key client relationships including Canadian Tire, Mondelez and Economical Insurance.Prior to Tribal, Nallaseth was at FCB as digital group business director for over six years, and Ogilvy & Mather, first in the film production team in India and then managing the IBM account in the Toronto office.Rob Doswell, CEO, McCann Singapore said of his joining: “I am delighted that Nallaseth has joined McCann Singapore. He brings a wealth of digital experience and a compelling strategic viewpoint on mobile, technology and innovation to the team. His award-winning work across online touchpoints is impressive and hugely valuable as we grow our holistic approach to communications”.Nallaseth said: “Singapore is an incredibly exciting digital market with very sophisticated users. A large part of my mandate is to help ensure our clients’ brands live up to and surpass the high expectations customers put on them in the digital space. Seamless and rewarding digital experiences will determine which brands consumers remain loyal to and which ones are left behind”.