To strengthen its strategic planning team, McCann Health Shanghai has appointed Henry Shen as head of strategy, with immediate effect.
Reporting to David Shen, president of Greater China, Shen will be leading the agency’s strategy team in Shanghai, responsible for providing strategic direction and solutions for the firm.
Prior to joining McCann, he was most recently head of planning at McGarryBowen Shanghai. He has over 10 years’ experience in planning, including prior roles at JWT and TBWA, across clients in the cosmetics, nutrition, consumer health, pharmaceuticals, food and beverage and IT verticals.
“The enhancement of strategic planning as one of our core competencies is the key for us to live up to that reputation”, said David Shen. “Henry has a passion for branding, advertising and clients’ business. He will work with our creative and business teams to create more powerful branding and integrated marketing solutions”.
“I’m pleased to be re-joining the McCann network, and feel like I am back home. Since ‘Wellbeing’ is a big trend in China, I am excited about the work we do at McCann Health, and look forward to providing innovative solutions and strategic direction to improve business value for the benefit of our clients”, said Shen.