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M&C Saatchi set to make a comeback

M&C Saatchi is set to re-enter Singapore by mid this year.

Confirming the news to Marketing, Chris Jaques (pictured), M&C Saatchi Asia CEO, said that the agency is in the process of finalising the details and hopes to become operational by middle of the year.

“As part of our growth plans, we recently opened the New York office. Singapore is next,” he said.

M&C Saatchi shut shop in Singapore and Thailand, its “loss-making operations” in 2008, after well-over a decade in the market. The agency was then working with clients such as Qantas, Volkswagen and Tourism Australia among others.

Following the closure there were rumors of the agency making a comeback in 2009, however, no concrete steps were taken then.

Jaques told Marketing M&C always intended to reopen its Singapore office. He added that the decision to relaunch in Singapore was made late last year with the agency carefully evaluating its business growth plans.

“We don’t want to put a date to our launch yet as we think its important to work out other details and ensure we have a strong top management,” he said.

The agency is in talks to decide upon its local leaders, Jaques added.

The agency currently has offices in Malaysia, Hong Kong, Shanghai, Beijing, Guangzhou, Tokyo, Mumbai and New Delhi.

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