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Maxus appoints first global creative director

Maxus Global has appointed Jen Smith, currently head of strategy and planning for Maxus UK, as its first global creative director.

In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide.

Lindsay Pattison, Maxus worldwide CEO, said: “Smith has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.”

Smith will continue to be based in London and will report into Nick Vale, worldwide head of planning and Nick Baughan, CEO Maxus UK. She will split her time 50/50 between Maxus UK and Maxus Global.

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