Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Maxis' head of brand heads over to Lowe Singapore

share on

Lowe Singapore has hired Mei Cheong as a regional business director. She joins Lowe after four years as head of brand at Malaysian mobile services provider Maxis.Cheong will be responsible for leading the Unilever brand Knorr across South East Asian markets, as well a playing a key role in the agency’s new business advancement across the region. She has 20-plus years of career experience and has worked in markets such as Hong Kong, London, Kuala Lumpur and San Francisco, with roles on both agency and client side.At Maxis, she successfully transformed the social media marketing to target a new youth audience. She also led the recent Maxis brand transformation from strategy to its implementation. Prior to Maxis, Mei worked for Dragon Rouge in London as global client director. Her experience has also spanned roles with Ogilvy, JWT and FCB, handling brands across multiple sectors.Rupen Desai (pictured right), regional president, Lowe Asia Pacific said: “Cheong has been at great agencies and been a great client and it’s a natural next stop to lead integrated teams to bring our product to a better level. Her international experience on integrated clients makes her a great match for the role here. We have great expectations from Mei, which I am confident she will surpass.”Cheong (pictured left) added: “Actually, it’s a bit like coming full-circle for me. My very first role in advertising was with Lowe in Malaysia, and some of my most enduring friendships were forged during my days there.  It feels very positive to be back with Lowe, and I’m really looking forward to the challenges ahead.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window