Mastercard cooperates with HKTaxi to introduce Hong Kong’s first taxi ride rewards programme, enabling passengers to earn points to pay for future rides.
Under the programme, passengers can earned “Taxi Dollars” to pay for future HKTaxi rides. To attract riders to join the service, Mastercard cardholders can earn a 5% rebate in “Taxi Dollars” when paying for taxi rides with Mastercard via HKTaxi until 31 December 2018.
“The launch of the pioneering ‘Taxi Dollars’ privilege enables taxi riders to further enjoy the secure and cash-free experience,” said Helena Chen, managing director of Hong Kong and Macau, Mastercard. “More importantly, Mastercard aspires to push forward the development of digital payments in Hong Kong.”
“HKTaxi shares the same vision with Mastercard in building a cashless society and making Hongkongers’ lives more secure and convenient through technology,” said Kay Lui, co-founder of HKTaxi. “We are proud to launch the city’s first taxi ride rewards programme that endows passengers with ‘Taxi Dollars’, an enthralling and breakthrough concept that not only benefits the Hong Kong people but also takes the taxi industry to a whole new level.”