MAS publicises new coins

The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins.

The government agency launched a microsite for the new coins, working with digital agency Reading Room for the launch while Edelman handled public relations duties with the MAS communications team.

The microsite shows the new range, highlighting what the symbols on the new design represent.

The campaign targets the general local public as well as business owners, particularly smaller business owners who may not have had direct consultation with the MAS over the change.

More publicity materials such as posters, brochures and a video have also been launched.

The campaign will continue until end of the month.

A Reading Room spokesperson told Marketing that the objective of the campaign was to communicate with the general public in a clear and effective way.

“The launch of a new series of coins is a big event, and raises a lot of public debate. The client was keen to try and ensure that as much of that debate was positive, due to clearly communicated and structured information,” he said.

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