Shortly after Pizza Hut Malaysia sent out "love" notes to "rivals" Burger King, McD, KFC and Domino's, along with its new heart-shaped pizza Pizza Heart, Marrybrown Malaysia responded with a Facebook post sounding slightly disappointed that it got left out from all the fun.
"Hmm, it seems that we did not get any heart from the cheeky peeps at Pijahat (Pizza Hut). But that's okay because Maribaun will always have lots of crispy chicken to serve everyone! We heart you," it said. The fast food chain also teased Pizza Hut, adding: "Dear Pijahat, sometimes it's good to give #SomethingDifferent a try."
The love notes were sent to rival brands as part of Pizza Hut's campaign to encourage Malaysians, whether friends or foes, to give love a chance. CMO Jean Ler told A+M previously that it wanted to make Pizza Heart relevant and meaningful to consumers, instead of having it be just another pizza they can enjoy. The Pizza Hearts were also sent to its competitors out of respect and love for them, Ler added.
In response to the move, Burger King seemed upset that the love notes were not exclusive. "Thanks for the Pizza Heart. But we heard you sent it to others too. "
Burger King also threw in a pun in its response on Instagram:"Thought you wanted to Mek-dis exclusive. We don't just want a piz'za your heart, we want it all." It then signed off as "A Romantic King".
Meanwhile, Pizza Hut's playful attempt at converting KFC to a pizza lover saw KFC responding with: "Thanks for the love but I can't live without my 11 herbs and spices." It also posted a screenshot on Twitter declaring that it was in a relationship with 11 herbs and spices.
In addition to the new heart-shaped pizza, Pizza Hut also introduced a fictional love consultant named Jiwang Jeff who will help solve all relationship problems with love. Have a boyfriend who does not answer calls? Fret not, Jiwang Jeff says there is no need to break up with him nor break down. Instead, go for a pizza break!