Marriott International and CNN partner to create multiplatform travel video series

Marriott International has teamed up with CNN International Commercial (CNNIC) to create exclusive content of popular destinations across APAC.

The campaign “Asia Unlocked” will run across CNN’s digital and social platforms reaching over 10 million followers and travellers around the world. This partnership also includes branded content by CNNIC’s global brand studio Create, which will feature hidden experiences found at resorts across the Marriott Bonvoy portfolio.

Joyce Lui, vice president of digital, Marriott International Asia Pacific, concluded, “With CNN’s expertise in telling travel stories, we believe we’re able to shine a light on our destinations and unlock endless unique experiences especially through Marriott Bonvoy, a recently unveiled travel programme of the company.”

Travel content of the campaign includes exclusive sponsorship of special features on destinations such as Hainan, Fiji, Bali, Maldives, Xian, Phuket, and Koh Samui. The second phase of the campaign will focus on Seoul, Rajasthan, Hong Kong, Langkawi, Phu Quoc, Sichuan, and Kathmandu.

“At CNN, we ensure that campaigns are powered by in-depth audience insight, so that branded and sponsored content is created for and targeted to key audiences. Additionally, with access to Marriott’s portfolio of diverse brands – the branded content element of this collaboration unlocks fresh getaway ideas and unique Asian travel experiences for our audiences across the globe,” said Sunita Rajan, senior vice president, advertising sales, Asia Pacific, CNN International Commercial.

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