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Marks & Spencer unveils Greater China plans

Flagship stores and eCommerce is high up on the agenda for Marks & Spencer in the Greater China region.  The brand has announced its plans for Hong Kong, Macau and mainland China in the upcoming year.

In Hong Kong, the brand will focus on modernising its stores and expanding its Food Store portfolio. A Macau flagship store will be opened at Shoppes at Venetian in November.

In 2015-2016, the brand plans to enter key mainland Chinese cities such as Beijing and Guangzhou.

Meanwhile, Marks & Spencer will streamline its Shanghai operations by closing down five stores by August and completing a revamp of its West Nanjing Road flagship store in autumn.

On the eCommerce front, in January, the brand opened a TMall kidswear store and a JD.com clothing store. This came after the Marks & Spencer TMall store experienced a 200% growth in sales last year.

Patrick Bousquet-Chavanne, Marks & Spencer executive director of marketing and international, said, “Details of our continued investment across our priority markets of China, Hong Kong and Macau includes the modernisation of our flagship stores, entering new key cities, growing our Hong Kong Food Store portfolio and expanding our reach across China through new stores on TMall.com and JD.com.”

The Wall Street Journal and Financial Times have reported anonymous sources saying Marks & Spencer regional Asia director Bruce Findlay will leave the company. In response to Marketing‘s inquiry, Marks & Spencer could not confirm or deny the Findlay’s reported departure at the time of writing.

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