Vice president, marketing, East and South Asia & Pacific
His scope includes driving brand positioning, awareness and preferences; development and deployment of digital visions and strategies which include paid search campaigns, organic search strategies, mobile, tactical marketing, digital platforms, content marketing and social media; developing and driving brand and corporate PR strategies; driving CRM aimed at retention and loyalty; deploying the Great Members loyalty programme and driving strategic marketing partnerships.
He works closely with the global marketing, digital and technology teams as well as country marketing teams to drive marketing objectives as well as collaborate on new innovative initiatives in digital, distribution and mobile.
Before joining Cub Med, he was the Asia Pacific senior director of brand management for five differentiated lifestyle hotel brands under Starwood Hotels & Resorts (subsequently Marriott International) from 2007 to 2016.
A native of Malaysia, he holds a bachelor of commerce (honours) degree with a major in accounting from the University of New South Wales, Sydney, Australia. He is a certified practising accountant with CPA, Australia and holds a certification in logistics and supply chain management.