Judge Profile

Sasha Rafi

Sasha Rafi

Director of marketing

Singapore Grand Prix

As the head of marketing for the Singapore Grand Prix, Sasha Rafi oversees the development and execution of global marketing strategies, with an emphasis on driving sales and underscoring brand values. In this capacity, she is also responsible for evaluating and prioritising potential markets and forging strategic alliances with both commercial and private entities to raise the profile of the Singapore Grand Prix.

Before joining Singapore GP in 2007, her professional experience as a publicist and marketing professional spanned globally. She started her career with renowned music channel MTV, and soon moved to a creative agency. There, she worked on Tiger Beer’s “Translate” initiative to uncover emerging visual, digital and performance artists from across Asia and showcase them on global platforms in Europe and the United States.

She received her bachelor of communications management degree from Australia’s Edith Cowan University. Her adrenaline-fuelled days do not stop at work; in her spare time, she has acquired her glider’s pilot licence, and shares her time mentoring underprivileged youth in her community.
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