Judge Profile

Nicole Foo

Nicole Foo

General manager, online retail

Changi Airport Group

Nicole Foo has over 15 years of multi-faceted experience in retail, advertising, marketing and eCommerce. Currently holding the position of general manager, online retail, she leads a team to transform the e-Commerce business (iShopChangi) for Changi Airport.


Prior to her current appointment, Nicole held the position of head of advertising and promotions. Under her leadership, the entire airport advertising assets were transformed with heavy digitisation and delivered a stellar performance. Nicole was also the driving force in the launches of Changi Airport’s long-standing loyalty programme “Changi Rewards”, as well as the internationally acclaimed shopping promotion “Be a Changi Millionaire”.


Her rich marketing experience in both the offline and online domains allow her to take an omni-channel and balanced perspective in customer experience design and marketing engagement.


Nicole holds a Bachelor of Business Studies (2nd Upper Class Honours) from the Nanyang Technological University of Singapore, majoring in marketing. She has a keen interest in understanding shoppers’ behaviour and is an avid online shopper.
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